Tag Archives: herschend

Chuggington: “With Alpha Group we’re bringing the series to life like never before”

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

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Alpha Group named global master toy partner for Chuggington

Toymakers, Alpha Group has been named the global master toy partner for season six of the popular children’s animated series, Chuggington. The multi-year collaboration will see Alpha launch a toy range worldwide from 2020. The appointment was made by the Chuggington brand owner, Herschend Entertainment Studios who acquired the property …

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