ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The titular hero of the popular animated children’s series, Heidi, has found herself immortalised in Playmobil fashion, thanks to a licensing partnership between the toy brand and the series’ production studio, Studio 100. Studio 100 Media/m4e has signed an extensive licensing agreement with Brandstätter Stiftung for the worldwide rights – …
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