Tag Archives: Hatchimals

Of the many changes to sweep across the toy industry at the hands of the pandemic, one of the most noticeable shifts is across the collectables landscape. Once a sector that carried the industry to success not one year ago, it’s fair to say that the coronavirus has given the …

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

Spin Master has entered into strategic agreements with three international licensing agents in order to build out consumer product campaigns across its portfolio of brands, including Hatchimals, Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. The global toy company has tapped WildBrain CPLG for EMEA, Tycoon …

Spin Master’s recently launched Hatchimals must be getting used to the spotlight by now, having hit a TV Hat trick this past week when it appeared on last Friday’s The Late Late Toy Show, Phillip Schofield’s How to Spend it Well at Christmas, and ITV’s This Morning. Along with positive …

Spin Master has launched its first Week of Wow, a week-long celebration of the surprise toy sector it helped galvanise when it launched Hatchimals back in 2016. The toy firm saw big success with the self-hatching egg that quickly become a pop culture sensation when it starred on talk shows …

Spin Master has secured a slate of broadcast and streaming partners for its animated series Hatchimals: Adventures in Hatchtopia. The series, produced by the Canadian toy and entertainment company will now be available through Netflix in a global deal, as well as via Carousel (Russia), Nelonen (Finland), Ruutu (Finland, RTL …

Spin Master has seen a surge in sales growth of its boys action and high tech construction  category by 195.5 per cent, thanks to franchises such as How to Train Your Dragon, Monster Jam and the relaunch of Bakugan. The segment ended its Q1 trading period at $49.4 million, while …

Hatchimals goes aquatic with a new mermaid theme while tech enters the collectables space through the new Lollipets line.

The supermarket giant is making short work of picking up the slack left behind by the closure of Toys R Us and the continued high street struggle this festive season with a tranche of new in-house games and pre-school SKUs.

The agency has secured a number of licenses in key categories including apparel, arts & crafts and dinnerware.