Tag Archives: Hasbro

Hasbro Gaming growth of 20 per cent helps toy maker hit $1bn in ecommerce sales in 2020

Revenues in Hasbro Gaming grew 21 per cent while revenues across its total gaming category picked up 20 per cent according to the global entertainment company’s Q4 2020 financial report. While net revenues for the full year 2020 did dip by eight per cent year on year, Hasbro witnessed a …

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New school: Award winning toy inventor Adam Borton and the launch of The Toy and Game School

The award-winning toy and game designer, Adam Borton, is a name well-known among some of the industry’s biggest toy companies, from Hasbro to Mookie, via Little Tikes; Borton is a product inventor with a track record for creating some of the top-selling games and toys on the market today. It’s …

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The Toy Retailers Association reveals its Toy of the Year award winners

The Toy Retailers Association’s Toy of the Year Award winners have been revealed following a selection process reflective of the change of pace of the past year and the impact that the pandemic has had on the overall retail landscape. Yet, while online sales have accounted for just under half …

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Manchester’s Trafford Centre prepares for a £4.5m Nerf laser combat attraction

Plans have been put in place to launch the first official Nerf Action Experience attraction in Manchester’s Trafford Centre shopping destination through a partnership between Hasbro and Rocafella Leisure Group. The £4.5 million attraction will mark the first of its kind Britain, mirroring a similar attraction already open in Singapore …

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Hasbro creates new Global Purpose Organisation to advance its positive impact in sustainability, ethical sourcing and more

Hasbro has detailed the creation of a new Global Purpose Organisation with the mission of accelerating the firm’s ongoing efforts ‘to make the world a better place for all children and families.’ The new team will head up the global toy maker’s current initiatives across Global Government Relations, Global Communications, …

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Play-Doh encourages adults to embrace messy play with Colour of the Year launch

Play-Doh has released a tongue-in-cheek documentary to celebrate its inaugural Colour of the Year – “Nemesis Grey”. The three-minute film is hosted by Rylan Clark-Neal and features a pre-school panel of colour experts talking about their journey to identify the Play-Doh Colour of the Year 2021. Clark-Neal quickly discovers that …

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Hasbro finds “greater platform to influence culture and play” in eOne amid corporate social responsibility update

Hasbro has said that the acquisition of Entertainment One, the content and entertainment group – and powerhouse behind some of the pre-school sector’s biggest including Peppa Pig and PJ Masks – has given the firm a “greater platform to influence culture and play.” The statement was made by the company’s …

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Hasbro brings Peppa Pig audio stories to Amazon Prime, Apple Music, Spotify and more

Hasbro has revealed its plans to release a series of new Peppa Pig audio stories across multiple digital streaming platforms around the world, including on Amazon Prime, Apple Music, and Spotify from today (Monday, November 23rd) onwards, with plans for more to come. Marking a new first for Peppa Pig, …

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Beyblade Burst crowns its virtual Beymaster Invitational Ultimate Champion

Beyblade Burst, the popular global brand and physical spinning top toy range, has crowned the ultimate champion of its first all-digital Beymaster Invitational, an event that ran throughout October and pitted 12 Beyblade influencers against one another in a virtual worldwide competition. It was Brazil’s Cyprus’s Channel that was named …

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Hasbro’s NERF strikes social media campaign with Premier League’s Arsenal and Chelsea

Hasbro has secured a ‘media first’ collaboration between NERF and the Premier League football clubs, Arsenal and Chelsea in a new campaign to support the launch of its NERF Ultra One Blaster. The short-term content partnership has been devised, brokered and executed by MediaCom’s specialist Sports and Entertainment division and …

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