Tag Archives: Hasbro

Moonpig details ‘ambitious plans for kids’ toys’ as it welcomes LEGO to the gifting portfolio

The online gifting specialist, Moonpig has detailed its huge ambitions’ for its giftable kids range, growing its portfolio of toy partners and most recently welcoming LEGO into the fold. The firm’s partnership with the LEGO Group marks a significant step forward for the company as well as ‘its biggest brand …

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Hasbro details its collector and fan-focused event Hasbro Pulse Fan Fest

Hasbro has detailed the spring launch of a new collector-focused event called Hasbro Pulse Fan Fest, an all-virtual event that will bring new content and product reveals to the global entertainment company’s community of collectors. The event will be held in lieu of Hasbro’s annual Entertainment Brand Preview Event which …

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Hasbro and Entertainment One unveil Peppa Pig content plans through to 2027

Hasbro’s global content studio, Entertainment One, has outlined a new content plan for Peppa Pig, confirming that 104 new episodes have been given the go ahead for production. The plans will ensure that a pipeline of fresh content of the popular pre-school IP will be in place through to 2027. …

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Hasbro’s fan and collector-focused platform Hasbro Pulse lands in the UK

Hasbro has strengthened its UK direct to consumer offering with the launch of its online destination for fans and collectors, Hasbro Pulse, here in the UK. The arrival follows its successful initial launch to audiences in the US and Canada. Hasbro Pulse serves as a source for Hasbro products, news, …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements

It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …

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Hasbro details plans for vast growth in pre-school sector… and it doesn’t end with gender neutral Mr Potato Head

Hasbro’s lean into gender neutrality with the launch of the My Potato Family – dropping the ‘Mr’ from the iconic Potato toy – may have caught the attention of the world’s media, but it’s not the only strain to the toymaker’s plan to take on the pre-school sector this year. …

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Hasbro scraps Cara Dune figures in wake of The Mandalorian’s Gina Carano firing

Hasbro has canned its plans to produce any more action figures of The Mandalorian character Cara Dune, after the actress Gina Carano was fired by Disney last week over a series of controversial social media posts. Reports that the toy maker was no longer approved to produce the character’s action …

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New York | Mattel, LEGO, and Chess win big at Toy Association’s all-virtual Toy of the Year Awards

It was a tussle of the titans as play professionals and toy fans around the globe celebrated the Toy Association’s 21st annual Toy of the Year Awards this weekend, with both Mattel and LEGO emerging with four award wins each. This year’s online event peeled back the curtain on what …

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Hasbro teams with Uber Eats to launch free Hasbro Toy Store for families this half term

Hasbro has partnered with the home delivery app, Uber Eats, to launch a free toy store in time for the half term holidays, as UK parents continue to hunt for new ways to keep their kids entertained during lockdown. The new collaborative effort arrives as 70 per cent of UK …

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