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Tag Archives: Hasbro

Numberblocks and Alphablocks build base in toy space with Hasbro UK Play-Doh partnership

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh …

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Hasbro rolls its TerraCycle toy recycling programme out to France and Germany

Hasbro has expanded its toy and game recycling programme, in which used toys are turned into materials for play spaces, plant pots and park benches, to France and Germany with further plans to launch in Brazil later this year. The move marks an extension of its ongoing partnership with TerraCycle, …

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Hasbro is stepping up brand licensing efforts in India for Nerf, My Little Pony and more

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Hasbro launches new NERF branded apparel and footwear with Super Heroic

Hasbro has struck a licensing agreement with Super Heroic Inc, a tactical play company, to launch a new line of NERF-branded kids’ clothing and footwear to the US market this summer. According to Hasbro’s general manager and SVP of entertainment and licensing, the move has been driven by Hasbro’s mission …

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Toyology partners with Novotel for Toy Chest children’s playtime initiative

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

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Hasbro sees Q2 2019 revenues grow 9 per cent

Hasbro has seen its second quarter revenue increase nine per cent to $984.5 million in 2019, versus the $904.5 million is totalled for the same period in 2018. The global toymaker has reported a strong Q2 in the US, where revenue grew 14 per cent, and in Canada where it …

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Wrebbit Puzzles and Hasbro among growing product partners for Downton Abbey

Wrebbit Puzzles, the team known for its range of detailed 3D puzzles, has joined Hasbro among a growing number of licensing partners for the popular period drama and upcoming film release, Downton Abbey. Amid a string of new licensing deals just announced for the Carnival Films production, Hasbro has detailed …

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Hasbro turns Monopoly Upside Down with Collector’s Edition Stranger Things board game

Hasbro has swapped the standard houses and hotels for forts and glow-in-the-dark hideouts in a special collector’s edition Stranger Things Monopoly set. Celebrating the return of the popular sci-fi series for a third season on Netflix – one that secured record viewing figures for the streaming giant – Hasbro is …

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John Harper takes non-executive chairman role at Golden Bear as co-founder John Hales retires

Golden Bear has confirmed the appointment of John Harper as Non-Executive Chairman of the pre-school specialist with immediate effect, replacing John Hales, the company’s co-founder and chairman who, after 40 years, has decided to retire. Hales will remain the major shareholder and will remain a director of the company. His …

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Hasbro’s Magic: The Gathering will tap into market ‘upwards of 250 million’ when it launches to digital this year

Hasbro’s Magic: The Gathering will be tapping into a market of upwards of 250 million fans of collectable or trading card games when it officially launches to the digital space this year. Expectations are high for the popular card game that, when its PC version called Magic: The Gathering Arena …

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