ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The popularity of Star Wars: The Force Awakens’ Rey took both toymakers and retailers by surprise following the launch of the toy line in September last year.
Read More »Hasbro to ramp up female characters in Rogue One toy line
US: Hasbro’s Joy For All brand teams with Meals on Wheels
The company will donate $100,000 and its Joy For All Companion Pets to Meals on Wheels, to help fight senior isolation.
Read More »Star Wars could power US toy industry to ‘best year since 1999’, says NPD
Demand for merchandise based on the hit sci-fi franchise has been so strong, says the industry analysts, that it is now set to propel toy sales growth to a 17-year high.
Read More »Q2 girls sales surge 35 per cent at Hasbro as Frozen, Disney Princess and Star Wars excel
Hasbro’s second quarter earnings rose to $52.1 million from $41.9 million in the same period one year ago, while partner brand revenue grew 15 per cent, driven primarily by the three big licences.
Read More »Hasbro unveils first look at Rogue One figures
The Jyn Erso action figure was showed off at this year's Star Wars Celebration event.
Read More »Hasbro acquires Irish animation studio Boulder Media in global entertainment move
Based in Dublin, Boulder has produced a number of award-winning series for Cartoon Network, Nickelodeon, Disney and the BBC, including Go Jetters and Danger Mouse.
Read More »Hasbro to celebrate International Day of Friendship with My Little Pony ‘Friend it Forward’ campaign
For each act of friendship shared using #FriendshipisMagic or #FrienditForward, Hasbro will make a $1 donation to GenerationOn.
Read More »Panini partners with Hasbro for My Little Pony sticker collection
The sticker collection launch will be backed by a heavy-weight marketing campaign, including covermount sampling with the My Little Pony Magazine.
Read More »WOMEN OF THE YEAR 2016: Foye Pascoe, Hasbro
Foye's ongoing efforts with the Toy Trust over the last 12 months alone have earned her a spot in this year's finalist shortlist.
Read More »Hasbro UK’s David Henderson on Disney dolls, Chewbacca Mom and why it’s a great time to be at Hasbro
Hasbro has welcomed a new country manager for UK & Ireland in the form of David Henderson, formerly the SVP of sales and customer strategic marketing for Hasbro North America. Billy Langsworthy talks to Henderson about the success of Disney Princess dolls, the impact of Chewbacca Mom, those Mattel merger talks and the direction he wants to take Hasbro UK in over the next 12 months.
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