Tag Archives: Hasbro

Hasbro, The Entertainer and The LEGO Group make The Licensing Awards 2021 list of finalists

Hasbro, The Entertainer, Forbidden Planet, and The LEGO Group have all been named among this year’s shortlist of finalists in the 2021 Licensing Awards. Making a return to its physical format this year, the Licensing Awards will be celebrating the best in collaborations across the categories, from Best Licensed Live …

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From the US | PlayMonster advances its arts and crafts line-up with Spirograph Animator

PlayMonster has extended its partnership with Hasbro to welcome an innovative addition to its Arts and Crafts portfolio this season, with the launch of Spirograph Animator, a new kit that allows creators to spin their art to life using light and motion. Designed to tap into a new generation of …

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YWow Brands partners with Hasbro to launch Mini Puzzles versions of classic family games

YWow Brands, a toy company specialising in novelty puzzles and games, has landed a new partnership with Hasbro to develop an assortment of five collectable Mini Puzzles based on its popular Hasbro Gaming titles. Monopoly, Monopoly Junior, Cluedo, Operation, and Trivial Pursuit all feature in the new range of Mini …

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MGA Entertainment, Mattel and Hasbro line-up for Brand Licensing Europe 2021

MGA Entertainment, Hasbro Consumer Products, Mattel Brands, and the Science Museum Group are among the names confirmed to be exhibiting at this year’s Brand Licensing Europe as the industry readies to meet face-to-face once again at ExCeL London this November. With just over four months until the in-person return of …

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Hasbro promotes Kim Boyd to Head of Global Brands and Consumer Innovation

Hasbro has promoted its senior vice president and general manager of global brands, Kim Boyd to the role of head of global brands and consumer innovation within its newly created Global Consumer Innovation Organisation. In her new role, Boyd will be responsible for driving Hasbro’s brands cohesively, consistently, and globally …

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Watch | Full trailer for Netflix’s final Transformers installment War for Cybertron: Kingdom lands

The full trailer for the third and final part of Netflix’s animated Transformers series, Transformers: War for Cybertron: Kingdom has landed. War for Cybertron: Kingdom introduces a line up of characters from the popular Beast Wars spin-off as the race to locate the missing AllSpark leads Optimus Prime, the Autobots, …

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Hasbro and Universal partner to launch Transformers x Jurassic Park mash-up… proving that life does find a way

Even if you could never have imagined it, life… (you’ve guessed it), finds a way. Hasbro has finally partnered up with Universal Brand Development and Amblin Entertainment to create the DNA mash-up we’ve all been waiting for; bringing Jurassic Park and the Transformers franchise together for the first time. Under …

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Nerd is the word | The Insights Family explores the UK’s booming Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences; the toy space is no longer one bound by age restrictions. Here, The …

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Hasbro and eOne’s new comedy series Ninja Express to launch on CBBC this July

Hasbro’s global entertainment studio, eOne, has launched a new kids’ animated series to the global stage, an ‘absurd 2D and 3D mix of animated comedy’ for six to 11 year old kids, titled Ninja Express. The series – c0-produced with Creative Conspiracy and Frogbox – follows the antics of a …

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Pokémon GO developers team with Hasbro and TOMY for Transformers AR game

Niantic, the team behind the wildly popular AR game Pokémon GO, has teamed up with Hasbro and TOMY to develop a new augmented reality title based on the Transformers franchise. Titled ‘Transformers: Heavy Metal’, the new game will see players battle with characters from the Transformers series in real world …

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