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Tag Archives: Hasbro

Entertainment icon Simon Spalding named executive chair of Steamforged Games

The former senior executive at industry giants like Hasbro and DreamWorks – and the man responsible for the reintroduction of Action Man into the UK –  Simon Spalding, has been named executive chair for the tabletop games developer and retailer, Steamforged Games. Steamforged first gained success following the launch of …

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Hasbro and LEGO lead toy programme for DreamWorks’ Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

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Hasbro’s Cluedo mansion to undergo renovation with Houzz campaign partnership

Colonel Mustard and the cast of Hasbro’s iconic board game, Cluedo will soon be enjoying a freshly renovated room, thanks to a new partnership with Houzz. The global toy and board game company is teaming with the architecture and interior design specialists to update the classic Cluedo murder-mystery board game …

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Ghostbusters is making its return to the toy scene with major new Hasbro partnership

Ghostbusters will be strutting back on to the toy scene next year in preparation of the franchise’s return to the big screen in summer 2020, thanks to a new partnership between Sony Pictures Consumer Products and Hasbro. Under the terms of the agreement, Hasbro will create a wide variety of …

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Hasbro will move ‘significant portion’ of eOne toy business in-house, following $4bn purchase of Peppa Pig owner

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Hasbro will start phasing out plastic packaging next year in mission to eliminate by 2022

Hasbro has detailed its plans to begin phasing out plastic from new product packaging, including elements like polybags, elastic bands, shrink wrap, window sheets and blister packs from 2020. The move will be part one of Hasbro’s ambition to eliminate ‘virtually all’ plastic packaging for new products by the end …

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