Tag Archives: Hasbro

Rubber Road to launch Hasbro merch line based on Transformers, Dungeons & Dragons and more

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …

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One Animation expands its digital team with new hires from Hasbro and Amazon

The content creation and licensing studio, One Animation is expanding its digital team with two new hires in the form of the former Hasbro executive, Kelly Joeman, and Amazon’s Tuan Nguyen. Joeman (pictured left) will take up the newly created role of senior manager, audience development, while Nguyen has been …

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Fortnite, Street Fighter, and Lord of the Rings all coming to Magic: The Gathering

Wizards of the Coast has detailed a full slate of new Magic: The Gathering products, including crossovers with the Fortnite and Street Fighter franchises, scheduled to land at retailers in 2022. Among a list of announcements, the team also revealed that the highly anticipated Magic: The Gathering animated series will …

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PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners

PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a virtual gathering during this week’s Licensing Expo Virtual. Big name toy companies featured among the 22 award winners from seven different countries, including China, Finland, …

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PlayMonster expands Hasbro partnership to bring Playskool brand to new generation

PlayMonster has expanded on its partnership with Hasbro in a new deal for its Playskool brand, that will see PlayMonster grow its preschool category in 2022 and beyond. The two companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within …

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Hasbro’s two-day fan event Hasbro Pulse Con to make its return this October

Hasbro is promising fans across the US, Canada, and the UK the chance to celebrate its popular brands through brand panels, exclusive content, and over 50 new products reveals when its consumer facing online event, Hasbro Pulse Con makes its return this October. Celebrity appearances, exclusive Pulse Premium Member opportunities, …

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Disney to launch new global event World Princess Week with LEGO, Hasbro and JAKKS on board

Disney is readying for the launch of its first World Princess Week, a global event that will celebrate the courage and kindness of its Disney Princess heroes to inspire fans around the world to adopt the same attributes in their daily lives. The event – kicking off on August 23rd …

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Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans

Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture community, Hasbro is serving up a platter full of nostalgic fodder for followers of its generation-spanning Transformer franchise this season. The geek culture outfit and …

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Hasbro appoints new vice president of global licensed consumer products for toys and games

Hasbro has named its new vice president, global licensed consumer products for toys and games. The global entertainment powerhouse has appointed Jess Richardson to lead a newly created global team that will work to ‘continue to mine the full Hasbro IP portfolio,’ with the aim of ‘accelerating Hasbro’s broad brand …

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Hasbro sees second quarter sales surge 54 per cent amid an “excellent Q2 2021”

Hasbro has seen its second quarter sales surge 54 per cent to $1.32 billion over what has been billed as ‘an excellent quarter’ with increases across its consumer products division and Wizards of the Coast and Digital Gaming segments. Revenues increased 54 per cent versus the second quarter of last …

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