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Tag Archives: Hasbro

Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …

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Hasbro reveals first wave of DreamWorks’ Trolls World Tour toys

Hasbro has revealed the first wave of its movie tie-in toy line for the DreamWorks Animation and Universal animated adventure, Trolls World Tour. The global toymaker joins the movie’s growing portfolio of licensing partners as it prepares for its cinematic release this April. In the toy sector, Hasbro is joined …

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Trends UK named official distributor of new NERF Bunkr battle zone range

Trends UK has been named the official distributor of the new NERF Bunkr range, a battle zone system aimed at taking NERF blaster action to the next level, under license of Hasbro. The NERF Bunkr features an array of innovative and unique NERF-branded inflatable obstacles, suitable for both indoor and …

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Hasbro completes $3.8bn acquisition of eOne

Hasbro is kicking off the New Year in style, having officially closed its $3.8billion deal to acquire Entertainment One. The all-cash acquisition of the Canadian independent studio was first announced in August last year but was subject to approval by competition watchdogs owing to the strength that the now completed …

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Hasbro will open its first branded theme park in Canada in partnership with Galaxyland

Canada is to welcome its firth Hasbro branded theme park, thanks to a new licensing agreement that will transform its current Galaxyland into a destination for fans of all of the global toy maker’s franchise brands. Galaxyland powered by Hasbro will play host to the likes of My Little Pony, …

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Hasbro Brands president Jonathan Berkowitz steps down following 17-year tenure

Hasbro Brands president, Jonathan Berkowitz has stepped down from his role following a 17 year tenure with the company. An internal memo emailed to staff this week from hasbro president and chief operating officer, John Frascotti, stated: “I wanted to let you know that Jonathan Berkowitz is leaving Hasbro to …

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Hasbro taps WildBrain CPLG for licensing across the Nordics

Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics, including Denmark, Sweden, Norway, Iceland, Finland, Faroe Islands and Greenland beginning January 1, 2020. Under the new agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions and short-term location based entertainment businesses across the Nordic region. “As Hasbro …

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Hasbro releases flurry of Monopoly editions, including Speed, Longest Game Ever and a niche Primark themed game

Amid a flurry of recent releases under its iconic board gaming brand, Hasbro has introduced some pretty quirky new takes on the Monopoly board game, including a lightning fast version, a prolonged ‘longest ever version’, and the ultra-niche Primark-themed version. Let’s start with the most bizarre. Because it will take …

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UK competitions watchdog CMA to probe Hasbro’s $4bn takeover of eOne

Hasbro’s $4bn takeover of Entertainment One is to face probing from the Competition and Markets Authority over whether the proposed acquisition would result in a ‘substantial lessening of competition’ under UK rules. It appeared that the bid was a done deal in all but its name when eOne and Hasbro …

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Hasbro gives My Little Pony franchise a new look with Pony Life

Hasbro is giving its hit My Little Pony franchise a new look for 2020 with the launch of a new animated series produced by its Allspark Animation unit, called My Little Pony: Pony Life. Launching in 2020, the series will be supplemented with a ‘robust product line’ inspired by characters …

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