Tag Archives: Hasbro

Toys R Us relaunches its Geoffrey’s Hot Toy List for Christmas 2020 in mission to be ‘source to bring play to families’

Not one to be left out of the pre-Christmas top toy prediction showdown, Tru Kids Brands – the parent company of the Toys R Us brand – has relaunched its annual Geoffrey’s Hot Toy List for the 2020 festive season, offering the world a run through of the 20 toys …

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Here’s the long list of every toy on the DreamToys 2020 Christmas predicted best-sellers

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee …

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2020 marks year of ‘slow play’ toys as DreamToys reveals its Top 12 Toys for Christmas

The year 2020 has called time on the era of collectables in favour of the ‘slow play’ toys like LEGO, Barbie and Monopoly as DreamToys unveils its ultimate Top 12 Toys for Christmas this year that swaps out some of the ‘fast sell’ items of 2019 with big brands, play-sets, …

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Mattel’s Real Moves The Child plush steals show at Disney’s first Mando Monday

It was a new remote-control plush version of The Child – affectionately otherwise known as Baby Yoda – from Mattel that stole the show when Disney Consumer Products and Lucasfilm finally lifted the lid on a swathe of new Star Wars toys and products during its first ever Mando Monday …

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Hasbro’s Q3 earnings beat expectations as families spend more on board games throughout pandemic

Stuck at home parents and a global demand for board games and home entertainment has helped Hasbro beat its Q3 analyst estimates as net earnings for the entertainment company reached $220.9 million versus pro forma net earnings of $216.5 million in 2019. Net revenues for the global powerhouse did decline …

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Hasbro and sustainability: “Changes in the toy sector may appear tiny, but there’s a big shift in mentality in the background”

It was four weeks ago that Toy Industries of Europe named Hasbro among the Gold award winners of its inaugural Play for Change Awards, championing the company’s efforts in propelling the momentum of the sustainability movement across the toy industry with its own Toy Recycling Programme. Having launched with great …

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Hasbro details plans for new Power Rangers film and TV adaptations with eOne and director Jonathan Entwistle

Hasbro and Entertainment One have detailed the plans to develop new film and TV adaptations of Power Rangers with the eOne team leading the development and production of the two projects. The Manchester-born director and producer, Jonathan Entwistle has been tapped to direct the new adaptations, following the success he …

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Funko names former Hasbro senior director Malcolm Ottley its new VP of sales for EMEA

Funko has appointed the former Hasbro senior director, Malcolm Ottley to the role of vice president of sales for its EMEA business, where he will take on a major strategic role heading up the outfit’s sales department. A toy sales veteran, Ottley joins the unit from Hasbro, where he spent …

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Hamleys reveals its Top Toy Picks for Christmas 2020

Classic brands such as Monopoly, Cluedo, Super Mario, and Play-Doh are tipped to cause a stir this Christmas, according to iconic British toy retailer Hamleys, who has today, unveiled its Top Ten Toys for Christmas 2020. While this year’s list is peppered with new interactive and educational tech toys, including …

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Hasbro crosses live action and animation in new global digital series NERF House X

Hasbro is reaching NERF fans across the globe with the launch of the sequel to its popular NERF House digital series, NERF House X, bringing live action and animation together  in a new ‘change of direction’ for the online content. To develop the series, Hasbro has teamed with Superdigital to …

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