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Tag Archives: Hasbro

Hasbro to build live immersive experience around Monopoly with Selladoor Worldwide

Hasbro has embarked on a new partnership with the international theatre producer Selladoor Worldwide to develop a new, immersive experience around its iconic Monopoly brand. Due to open at a secret location in London in 2020, the Monopoly experience is expected to incorporate a 75-minute segment featuring challenges for teams …

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Hasbro feels toys tariff fallout as Q3 delivers lower than expected financials

Hasbro has felt the fallout of the US-China tariff tiff, pointing towards the threat of further taxes on toys as a reason for its lower than expected third quarter financials. Hasbro booked net earnings of $212.9 million or $1.67 a share in Q3 this year, down from $263.9 million, or …

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Cluedo just had a renovation thanks to a global competition with Houzz

The votes are in and the winner can now be revealed; a luxurious bathroom will replace the hall on the Cluedo game board, thanks to an exclusive partnership between Hasbro and the home and interiors specialist, Houzz. The home renovation platform teamed with the toy company to renovate the the …

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Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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Hasbro names Matthew Austin president and GM for European sales and marketing

Hasbro has appointed a new president and general manager for its European sales and marketing team, in the form of Matthew Austin. In his new role, Austin will be leading Hasbro SA’s services and distribution network across Europe. He joins from :Lindt & Sprungli, where he was CEO for the …

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Marianne James joins Hasbro as VP EMEA consumer products

The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year. James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, …

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Hamleys reveals its top ten toys for Christmas

Hamleys has turned to this year’s tech toy line-up to inspire shoppers to part with their Christmas shopping cash this season, unveiled what it predicts to be its top ten toys for the festive period this year. LEGO’s AR infused launch, LEGO Hidden Side tops the bill of this year’s …

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Hasbro reveals latest Star Wars toy line-up in Triple Force Friday YouTube event

Hasbro has lifted the lid on an extensive raft of new Star Wars in the run up to the Star Wars triple Force Friday event taking place on October 4th this year. The line-up was revealed via a global livestream event on YouTube, hosted by Warwick Davis, and starring a …

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WIT to host toy inventor pitching session at upcoming Empowerment Day

The Women in Toys, Licensing and Entertainment upcoming Empowerment Day will this year see women from around the world pitch their latest toy, game and play product ideas to the likes of Walmart, Hasbro, Spin Master, and Jazwares this October. To date, more than 500 women have presented their products …

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First for Hasbro as toymaker launches new IP through children’s books

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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