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Tag Archives: Hasbro

Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Hasbro to launch ‘stay at home’ product range as CEO Goldner reports ‘surge in demand for toys and games’

Hasbro has seen a surge in demand for toys and games amid the coronavirus pandemic, the company’s CEO Brian Goldner has told CNBC. The company boss has cited a ‘great demand’ in its products, underlining that “in fact, our supply chains are back up and running in China.” Shares of …

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Hasbro, Netflix and Rooster Teeth drop first trailer for Transformers: War of Cybertron Trilogy

Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …

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Entertainment One is ‘figuring out which Hasbro brands to bring to screen’

Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, …

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Spin Master is shaking things up for Etch A Sketch’s 60th year with major new collaborations

Spin Master is shaking things up for its iconic red-framed drawing toy, Etch A Sketch in 2020, as the crafty brand celebrates its 60th anniversary with a swathe of new collaborative projects. As part of its celebrations, Etch A Sketch has teamed with a number of other big names in …

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Disney reveals toys and products line up for both Mulan and Onward

In a double whammy for the studio, Disney has revealed the consumer products portfolio for not one but two of its upcoming blockbuster movies, detailing the toy lines and licensed products line-up for both Mulan and its new animated feature film, Onward. Hasbro, Mattel, and Funko join the ranks of …

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New York Toy Fair 2020: Wicked Cool Toys to unveil Micro Machines Super Van City

Last year, Hasbro appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s hit brand, Micro Machines. This year, Wicked Cool Toys has revealed a first look at the brand’s new Super Van City. Available from autumn this year, Super Van City is the cornerstone …

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Frozen II and Star Wars toy sales help Hasbro to Q4 growth as firm hits $1.43bn

Strong sales of Star Wars and Frozen II toys have helped Hasbro enjoy a three per cent increase in revenue, hitting $1.43 billion in sales in the fourth quarter. Despite the fallout felt from President Trump’s trade war with China, net income rose to $267.3 million in Q4, ended December …

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University Games teams with Hasbro to launch major Subbuteo campaign ahead of Euro 2020

University Games has joined forces with Hasbro to launch a squad of new Subbuteo lines via a major marketing campaign destined to land ahead of Euro 2020. This coming year has already been earmarked as an exciting one for the iconic football game, Subbuteo as football fever readies to once …

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Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …

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