Tag Archives: Hasbro

Hasbro hires Carrie Ratner to lead global corporate communications

Hasbro has announced the hiring of Carrie Ratner as Senior Vice President, Global Corporate Communications.  In this strategic role, Ratner will be responsible for leading Hasbro’s external and internal corporate communications and storytelling strategy with Hasbro’s brands and purpose at the centre. She will direct Hasbro’s corporate communications team and …

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Hasbro bridges cultural divides with fun new spin on Mahjong


Hasbro is introducing a modern spin on the classic game Mahjong, called Not Your Ma’s Jong, created by married couple Jennifer Guo and Adam Szakacs. Not Your Ma’s Jong helps celebrate and bridge their diverse cultures – Chinese and Jewish – with a fast-paced and fierce variation of the classic pastime. When …

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Hasbro taps Gabrielle Sims to head up softlines for its UK consumer products business

The well respected licensing executive, Gabrielle Sims is joining Hasbro’s UK licensed consumer products team as its new head of softlines business. She will bring her wealth of industry experience to the new role, garnered from her more than 15 years across some of the biggest agencies. Sims joins the …

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Rubber Road to launch Hasbro merch line based on Transformers, Dungeons & Dragons and more

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …

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One Animation expands its digital team with new hires from Hasbro and Amazon

The content creation and licensing studio, One Animation is expanding its digital team with two new hires in the form of the former Hasbro executive, Kelly Joeman, and Amazon’s Tuan Nguyen. Joeman (pictured left) will take up the newly created role of senior manager, audience development, while Nguyen has been …

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Fortnite, Street Fighter, and Lord of the Rings all coming to Magic: The Gathering

Wizards of the Coast has detailed a full slate of new Magic: The Gathering products, including crossovers with the Fortnite and Street Fighter franchises, scheduled to land at retailers in 2022. Among a list of announcements, the team also revealed that the highly anticipated Magic: The Gathering animated series will …

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PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners

PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a virtual gathering during this week’s Licensing Expo Virtual. Big name toy companies featured among the 22 award winners from seven different countries, including China, Finland, …

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PlayMonster expands Hasbro partnership to bring Playskool brand to new generation

PlayMonster has expanded on its partnership with Hasbro in a new deal for its Playskool brand, that will see PlayMonster grow its preschool category in 2022 and beyond. The two companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within …

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Hasbro’s two-day fan event Hasbro Pulse Con to make its return this October

Hasbro is promising fans across the US, Canada, and the UK the chance to celebrate its popular brands through brand panels, exclusive content, and over 50 new products reveals when its consumer facing online event, Hasbro Pulse Con makes its return this October. Celebrity appearances, exclusive Pulse Premium Member opportunities, …

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Disney to launch new global event World Princess Week with LEGO, Hasbro and JAKKS on board

Disney is readying for the launch of its first World Princess Week, a global event that will celebrate the courage and kindness of its Disney Princess heroes to inspire fans around the world to adopt the same attributes in their daily lives. The event – kicking off on August 23rd …

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