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Tag Archives: Hasbro

Hasbro names Matthew Austin president and GM for European sales and marketing

Hasbro has appointed a new president and general manager for its European sales and marketing team, in the form of Matthew Austin. In his new role, Austin will be leading Hasbro SA’s services and distribution network across Europe. He joins from :Lindt & Sprungli, where he was CEO for the …

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Marianne James joins Hasbro as VP EMEA consumer products

The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year. James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, …

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Hamleys reveals its top ten toys for Christmas

Hamleys has turned to this year’s tech toy line-up to inspire shoppers to part with their Christmas shopping cash this season, unveiled what it predicts to be its top ten toys for the festive period this year. LEGO’s AR infused launch, LEGO Hidden Side tops the bill of this year’s …

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Hasbro reveals latest Star Wars toy line-up in Triple Force Friday YouTube event

Hasbro has lifted the lid on an extensive raft of new Star Wars in the run up to the Star Wars triple Force Friday event taking place on October 4th this year. The line-up was revealed via a global livestream event on YouTube, hosted by Warwick Davis, and starring a …

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WIT to host toy inventor pitching session at upcoming Empowerment Day

The Women in Toys, Licensing and Entertainment upcoming Empowerment Day will this year see women from around the world pitch their latest toy, game and play product ideas to the likes of Walmart, Hasbro, Spin Master, and Jazwares this October. To date, more than 500 women have presented their products …

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First for Hasbro as toymaker launches new IP through children’s books

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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Entertainment icon Simon Spalding named executive chair of Steamforged Games

The former senior executive at industry giants like Hasbro and DreamWorks – and the man responsible for the reintroduction of Action Man into the UK –  Simon Spalding, has been named executive chair for the tabletop games developer and retailer, Steamforged Games. Steamforged first gained success following the launch of …

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Hasbro and LEGO lead toy programme for DreamWorks’ Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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