Tag Archives: Hasbro

LEGO and Hasbro unite for first time for Transformers collab

The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. …

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Mattel, Hasbro and Acamar Films among confirmed exhibitors at BLE 2022

Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing International – has announced the initial list of companies confirmed to exhibit at the 2022 event, which runs from 20-22 September at ExCeL London. Reflecting the event’s truly European nature, …

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Hasbro celebrates 90s nostalgia with throwback token vote

Hasbro has launched an all-new campaign, Monopoly Throwback Token Vote, which gives fans across the globe a chance to bring back one of six retired iconic tokens from their childhood – Thimble, Wheelbarrow, Iron, Boot, Horse & Rider, or Money Bag. Fans can visit www.monopolytokenvote.com to choose one Throwback Token popularised …

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Hasbro announces two new key leadership appointments

Hasbro has announced that Shane Azzi will join the company as Chief Global Supply Chain Officer, and that Matt Austin (pictured), previously President of Hasbro Europe and Asia, has been named Chief Commercial Officer. Both Shane and Matt will report to Eric Nyman, Hasbro’s President and Chief Operating Officer. Shane …

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BBC Studios secures partnership with Hasbro for co-branded Bluey products

BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh inspired by Ludo Studio’s Emmy Award-winning animated sensation Bluey, which airs on Disney Junior, Disney Channel and Disney+. The new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well …

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Hasbro pledges support to UN programme Girl Up

Hasbro has announced a new partnership with Girl Up, a global leadership development initiative founded by the United Nations Foundation that advocates for equal rights, access and opportunities for girls to be leaders. Girl Up provides a global collaborative platform that trains girls to use their voice to advocate for policy change, tell …

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Hasbro furthers its sustainability efforts with Science Based Targets

Hasbro has announced that it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy. This commitment marks the latest move in the company’s ongoing sustainability journey, which includes industry-leading initiatives such as converting its entire packaging line …

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Hasbro unveils UK play and entertainment lineup for 2022

Hasbro is unveiling new entertainment and product innovations across all its key franchise categories in 2022, adding to its ranges for mega-hit Nerf, action brands Power Rangers and Transformers, preschool favourite Peppa Pig, and more. “It’s an extraordinary time for the Hasbro business, as we supercharge our brand blueprint and …

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Sally Carnota promoted within Hasbro’s global licensing team

Hasbro has announced the promotion of Sally Carnota to Senior Director of UK Licensed Consumer Products, effective immediately. Carnota will be based at Hasbro’s Warren Street office in the UK and report to Marianne James, Vice President of EMEA & Asia Licensed Consumer Products at Hasbro.  “Sally has been integral …

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