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Tag Archives: Hasbro

Jazwares and Hasbro have teamed up for a retro revival of Micro Machines

Jazwares and Hasbro are teaming up for a retro revival that will delight all fans of the ’80s and ’90s collectables hit, Micro Machines, with the relaunch of the entire line, including new play-sets and Micro Machine vehicles. The new retro-launch has landed at Target and Walmart stores across the …

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TOMY to launch ‘extensive marketing campaign’ for pre-school toy line Ricky Zoom

TOMY is launching an extensive marketing campaign for its newest line, Ricky Zoom that will promote and celebrate the growth of the toy manufacturer’s licensed toy product offering and support its network of retailers. Partnering with property owner Hasbro as Master Toy Licensee, TOMY has created an innovative and engaging …

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Hasbro and Peppa Pig support Team GB with Tokyo Olympics children’s campaign

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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Experiential production outfit Gamepath launches to the UK with immersive Monopoly deal

Gamepath, a new company dedicated to developing and staging experiential and live gameplay productions in partnership with leading global entertainment brands has launched into the UK. The new outfit will make its UK debut with the launch of an immersive Monopoly experience in collaboration with Hasbro. Further details of inaugural …

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Hasbro turns on the pop culture tap with The Goonies Monopoly and Strange Planet card game

Hasbro has gone both retro-nostalgic and totally Gen Z in equal measures with the latest additions to its ever growing gaming division, tapping into the ’80s pop culture classic, Goonies for a One-Eyed Willy spin on Monopoly, and a new partnership with the webcomic and book series, Strange Planet for …

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Hasbro joins the Super Mario celebrations with new twists on Jenga and Monopoly

Hasbro has joined the list of toy companies celebrating 35 years of Nintendo’s best-loved plumber this year with the launch of two new Super Mario themed spins on its own classic games Jenga and Monopoly. The global toy company has joined the likes of LEGO to celebrate the anniversary of …

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Hasbro to release limited edition DeLoreon Transformer 35 years on from Back to the Future release

Hasbro is marking the 35th anniversary of one of the sci-fi movie genre’s best-loved films of the ’80s – Back to the Future – with the launch of a limited edition DeLoreon. This won’t be any ordinary kind of time-travelling DeLoreon, of course, because this launch also happens to be …

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Hasbro brings its toy and games recycling programme to the UK with TerraCycle

Hasbro has expanded its toy and games recycling programme to the UK in an extension of its partnership with TerraCycle, a leader in recycling hard-to-recycle waste through a nationwide programme spanning all of Hasbro’s toys and games. The new UK based programme will mean consumers can collect and drop-off their …

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Hasbro launches Bring Home the Fun platform for kids and families staying indoors

Hasbro has detailed the launch of its Bring Home the Fun platform, a global initiative created in light of the COVID-19 pandemic and offering kids and families a platform of content to inspire play and activities while at home. Beginning today, parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including …

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