Tag Archives: Hasbro

Manchester’s Trafford Centre prepares for a £4.5m Nerf laser combat attraction

Plans have been put in place to launch the first official Nerf Action Experience attraction in Manchester’s Trafford Centre shopping destination through a partnership between Hasbro and Rocafella Leisure Group. The £4.5 million attraction will mark the first of its kind Britain, mirroring a similar attraction already open in Singapore …

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Hasbro creates new Global Purpose Organisation to advance its positive impact in sustainability, ethical sourcing and more

Hasbro has detailed the creation of a new Global Purpose Organisation with the mission of accelerating the firm’s ongoing efforts ‘to make the world a better place for all children and families.’ The new team will head up the global toy maker’s current initiatives across Global Government Relations, Global Communications, …

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Play-Doh encourages adults to embrace messy play with Colour of the Year launch

Play-Doh has released a tongue-in-cheek documentary to celebrate its inaugural Colour of the Year – “Nemesis Grey”. The three-minute film is hosted by Rylan Clark-Neal and features a pre-school panel of colour experts talking about their journey to identify the Play-Doh Colour of the Year 2021. Clark-Neal quickly discovers that …

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Hasbro finds “greater platform to influence culture and play” in eOne amid corporate social responsibility update

Hasbro has said that the acquisition of Entertainment One, the content and entertainment group – and powerhouse behind some of the pre-school sector’s biggest including Peppa Pig and PJ Masks – has given the firm a “greater platform to influence culture and play.” The statement was made by the company’s …

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Hasbro brings Peppa Pig audio stories to Amazon Prime, Apple Music, Spotify and more

Hasbro has revealed its plans to release a series of new Peppa Pig audio stories across multiple digital streaming platforms around the world, including on Amazon Prime, Apple Music, and Spotify from today (Monday, November 23rd) onwards, with plans for more to come. Marking a new first for Peppa Pig, …

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Beyblade Burst crowns its virtual Beymaster Invitational Ultimate Champion

Beyblade Burst, the popular global brand and physical spinning top toy range, has crowned the ultimate champion of its first all-digital Beymaster Invitational, an event that ran throughout October and pitted 12 Beyblade influencers against one another in a virtual worldwide competition. It was Brazil’s Cyprus’s Channel that was named …

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Hasbro’s NERF strikes social media campaign with Premier League’s Arsenal and Chelsea

Hasbro has secured a ‘media first’ collaboration between NERF and the Premier League football clubs, Arsenal and Chelsea in a new campaign to support the launch of its NERF Ultra One Blaster. The short-term content partnership has been devised, brokered and executed by MediaCom’s specialist Sports and Entertainment division and …

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PlayMonster details product extension plans for Hasbro’s heritage Koosh brand

PlayMonster has secured a new deal with Hasbro to bring its 35 year old toy brand, Koosh, to retail next autumn, as the firm continues its plans to expand its global business. Under the new deal, PlayMonster will ‘amplify the Koosh brand’ to bring the active toy to new audiences …

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Hasbro appoints former WNBA president Laurel J Richie to its Board of Directors

The global play and entertainment company, Hasbro, has appointed the former president of the Women’s National Basketball Association, Laurel J Richie as an independent director to its Board of Directors. Richie served as president of the WNBA from May 2011 to November 2015. Prior to that she served as chief …

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Jazwares promotes Jonny Taylor SVP of Europe and welcomes Holly Oldham to managing director role

Jazwares its advances its plans for European expansion with the promotion of Jonny Taylor to the role of senior vice president, Europe, and the appointment of Holly Oldham to the position of managing director for the UK and Nordics. The latest development is part of Jazwares’ ongoing plans for European …

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