Tag Archives: Hasbro

Hasbro teams with Roblox to launch new Nerf blasters and a Roblox Monopoly

Hasbro has revealed an official partnership with Roblox Corporation to introduce a range of Roblox inspired NERF blasters representing some of the most popular experiences on the global online gaming platform. In addition, the global toy maker has also developed a Roblox version of it iconic Monopoly board game, which …

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Hasbro lifts the lid on its first Ghostbusters: Afterlife collectable Mini Pufts

This week saw Sony Pictures scale things down for one of its biggest stars, when it released the first teaser clip of the upcoming Ghostbusters: Afterlife, featuring Paul Rudd and a cast of miniature Stay Puft Marshmallow Men with a video that has tantalised movie buffs the world over. Moving …

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Hasbro and Jazwares launch first licensed Micro Machines collection with General Motors

Hasbro and Jazwares are expanding the new Micro Machines universe with the launch of the first licensed collection of vehicles, partnering with the popular General Motors brand for the first official line. The popular miniature vehicles and play-sets act to build on last year’s relaunched Micro Machines collection that was …

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The England Lionesses make history as University Games unveils first all female Subbuteo line-up

University Games is making history with the launch of the first all-female Subbuteo line-up to mass market, thanks to a new partnership with the England Lionesses. The highly anticipated Official England Lionesses Subbuteo Main Game will be available from this May, with each of the detailed Lionesses Subbuteo players sporting …

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Taschen celebrates 100 years of toy adverts in pictures from across the 20th century

In a week that sees Hasbro kick off its latest appeal to Gen Z and Generation Alpha audiences with its hunt for a Chief TikTok officer to curate, create, and oversee all of its activity across the social media platform this spring/summer, it’s fair to say that toy advertising has …

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LEGO, Hasbro and Microsoft Xbox among second wave speakers at Brand & Licensing Innovation Summit

The LEGO Group, Hasbro, and Microsoft Xbox have been unveiled among the second wave of speakers to take to the stage at this year’s Brand & Licensing Innovation Summit. They will be joined by the likes of Revlon, Elizabeth Arden, Studiocanal, Chefclub, and Perry Ellis as well as the already …

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Moonpig details ‘ambitious plans for kids’ toys’ as it welcomes LEGO to the gifting portfolio

The online gifting specialist, Moonpig has detailed its huge ambitions’ for its giftable kids range, growing its portfolio of toy partners and most recently welcoming LEGO into the fold. The firm’s partnership with the LEGO Group marks a significant step forward for the company as well as ‘its biggest brand …

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Hasbro details its collector and fan-focused event Hasbro Pulse Fan Fest

Hasbro has detailed the spring launch of a new collector-focused event called Hasbro Pulse Fan Fest, an all-virtual event that will bring new content and product reveals to the global entertainment company’s community of collectors. The event will be held in lieu of Hasbro’s annual Entertainment Brand Preview Event which …

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Hasbro and Entertainment One unveil Peppa Pig content plans through to 2027

Hasbro’s global content studio, Entertainment One, has outlined a new content plan for Peppa Pig, confirming that 104 new episodes have been given the go ahead for production. The plans will ensure that a pipeline of fresh content of the popular pre-school IP will be in place through to 2027. …

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Hasbro’s fan and collector-focused platform Hasbro Pulse lands in the UK

Hasbro has strengthened its UK direct to consumer offering with the launch of its online destination for fans and collectors, Hasbro Pulse, here in the UK. The arrival follows its successful initial launch to audiences in the US and Canada. Hasbro Pulse serves as a source for Hasbro products, news, …

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