When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …
Read More »Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range
The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …
Read More »Q2 Games revenue rises 11 per cent for Hasbro but net revenue takes a dip
Hasbro has revealed net revenue for the second quarter of 2020 to be at $860.3 million, 29 per cent down from the $1.2bn it hit for the same period in 2019. The global toymaker has indicated that consumer demand for Hasbro products was hampered by store closures and product shortages …
Read More »Hasbro strengthens its brand leadership team with a double promotion
The move comes as the global toymaker looks to strengthen the activity across some of Hasbro’s leading brands such as My Little Pony, Transformers and the recently acquired Power Rangers, as well as its gaming portfolio that includes Monopoly, as well as Nerf, Play-Doh, Baby Alive and Furreal.
Read More »Hasbro Gaming teams with YouTube comedy duo Rhett & Link for new content and titles
The award-winning duo are known globally for their scripted sketches, challenges, music videos and their long-running YouTube comedy series Good Mythical Morning.
Read More »Hasbro posts $112.5m loss in Q1 2018 results as Toys R Us liquidation takes effect
The global toymaker has posted a net loss of $112.5 million which includes after-tax expenses of $61.4 million associated with Toys R Us
Read More »Transformers, Nerf and Hasbro Gaming fuel toymaker’s revenue growth as Star Wars and Yo-Kai Watch stagnate
Net revenues for the full year 2017 increase by four per cent to $5.21 billion.
Read More »Hasbro Gaming study reveals board games can show partners’ true colours
According to 2,000 UK couples, you only truly know each other after going on holiday, cooking together or playing a game.
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