Tag Archives: hamleys

Hamleys’ L.O.L. Surprise! Jubilee activation draws in the crowds

L.O.L. Surprise! hosted an exclusive pop-up in Hamleys Regent Street over the bank holiday weekend to mark the Queen’s Platinum Jubilee.  Visitors were royally wowed as L.O.L. Surprise! took over Hamleys’ flagship store to showcase its new Queens range. Visitors celebrated the Jubilee with exciting activities including the chance to take …

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Hamleys unveils new gaming offering

Hamleys Regent Street has unveiled its newest retail space, dedicated to gaming. The purpose-built 3,000 ft space, located on the lower ground floor, offers 13 interactive zones to explore, and will house the latest consoles, bestselling games and accessories from brands including Xbox, Nintendo, Razer and more. The highly immersive area …

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Hamleys teams with Lindt Gold Bunny for Easter event

Visitors to Hamley Regent Street from 3 April will be able to egg-sperience the very best in Easter entertainment by joining in the exclusive Hamleys x Lindt Gold Bunny Easter Hunt. Until Sunday 24 April, visitors can meet the giant Lindt Gold Bunny in-store (for Easter only), and join the …

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Hamleys Grotto opens for booking

From today, families can book their unique Santa’s Grotto experience at Hamleys iconic Regent Street Store, via the company’s website. Visitors will step into the Hamleys North Pole and be entertained by Santa’s elves with magic and fun for all the family, then meet Santa in the immersive Grotto, where …

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Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

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Up the local | Toy shops rejoice at re-opening ‘buzz’ as shoppers go loco for local

Months of pent up spending, Christmas hangover, and consumers looking for friendly, non-digital interaction with their local retail scene spilled out onto High Streets across the UK on Monday, April 12th as the country took its next step forwards in the easing of lockdown. Queues for barber shops extended around …

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Opinion | West End Farewells? – Regent Street’s Hamleys has met a modern cross-roads

While the past year has seen the toy industry achieve great results through channels nimble enough to adapt to the demands of the pandemic, for many a big name retailer, the road has been a rocky one. Among them, the iconic toy shop, Hamleys has suffered its fair share of …

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Hamleys opens latest pop-up shop in Milton Keynes’ Centre:MK

Hamleys is continuing to ramp up its UK-wide network of pop-up retail concepts, with the latest to have opened up at Milton Keynes’ Centre:MK. The iconic toy shop will occupy its new address for the next four months, tapping into the key Christmas shopping period. The store’s opening coincides with …

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Hamleys to cut jobs at its iconic London store by a quarter as trade slump hits Regent Street

Hamleys has confirmed that it is cutting more than a quarter of its workforce in London as part of a redundancy programme draw up over the continued slump in footfall and trade at the hands of the ongoing coronavirus pandemic. The absence of tourists and holidaymakers coupled with the tightening …

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Hamleys reveals its Top Toy Picks for Christmas 2020

Classic brands such as Monopoly, Cluedo, Super Mario, and Play-Doh are tipped to cause a stir this Christmas, according to iconic British toy retailer Hamleys, who has today, unveiled its Top Ten Toys for Christmas 2020. While this year’s list is peppered with new interactive and educational tech toys, including …

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