ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Preschool specialist Halilit has unveiled a refreshed design and colour palette for its logo, to coordinate with the development of a trade ordering website. Having retained its ‘For Happy, Lively, Little People’ strapline, the company has refreshed its palette and look to reflect its target market, with the colour choices …
Read More »New hires for Halilit
Halilit are starting off 2022 with the addition of two new members of staff, adding to their rapidly growing team. Marjo Cako joins the company as Logistics and Demand Planner, whilst Damien Leahy bolsters the sales team as Key Account Manager. This follows the recruitment of Adam Wale as E-Commerce …
Read More »All the right notes | Halilit sees ‘fantastic growth’ of musical instruments amid pre-school sector boom
Halilit has reported “fantastic growth” of its musical instrument range over the past 12 months, citing an increase in demand driven by parents keen to help their children engage in online music classes throughout the pandemic. The firm’s line-up of musical instrument toys is just part of a bolstered pre-school …
Read More »Toy Fair 2020: Halilit to unveil refreshed look of its popular kids’ musical instrument range
Halilit is preparing for the big unveiling of a fresh new look for its highly regarded range of children’s musical instruments at London Toy Fair next week, boasting a new logo, and vibrant packaging to better showcase the products it has become renowned for. The new style also incorporates information …
Read More »Keeping pre-school lit: Catching up with Halilit’s Judith Stark
Notoriously competitive and increasingly cramped, even at the best of times the pre-school space has not been one for the faint of heart. Throw into the mix the matter that 2019 has seen shelf space diminish once again with the collapse of Mothercare’s UK operations, and a high street finding …
Read More »Halilit to launch pre-Christmas marketing campaign with BlogOn and top parenting bloggers
The pre-school specialist, Halilit has just gone live with its pre-Christmas social media campaign, a collaborative effort put together with BlogOn in a mission to find the #awfactor. Joining forces with top parenting bloggers and with a twitter party running on Saturday, November 16 at 6pm, just before X Factor: …
Read More »Halilit bolsters digital marketing efforts with new addition
The baby and pre-school toy and product specialist, Halilit, has welcomed Olivia Cudworth to its expanding team, bringing the marketing talent in as its new digital marketing executive. Cudworth has told ToyNews that she is delighted to be joining Halilit during a period of growth and, with over three years’ …
Read More »Taf Toys secures in-store listing with Boots as Halilit celebrates another retail win for the brand
A number of Taf Toys items are now available on shelf in Boots stores with product highlights including the Play & Kick In-Car Activity Centre, Cheerful Cloud Rattle, Mini-Moon Rattle and Cheeky Chick Rattle.
Read More »Halilit warns retailers to check product authenticity as copycat products rear heads
The firm has asked retailers to check all certification thoroughly and wishes to remind retailers and suppliers to "be cautious and alert when offered baby and pre-school instruments that resemble Halilit products."
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