Tag Archives: GraviTrax

John Lewis has seen sales of its wooden toys increase 21 per cent this year, noting that parents have made a conscious move towards buying more educational games and books for their children. Harry Boughton, toy buyer at John Lewis has stated that the retailer is seeing a ‘move away …

The firm has enlisted Norton PR to help drive awareness through fully integrated marketing spanning events, experiential, partnership initiatives and TV and digital campaigning for the launch.

GraviTrax is to be the first of many new toys Ravensburger plans to launch to market over the next few years, each utilising the STEM concept to target new audiences.