ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Contact: 01869 363 830 Web: www.ravensburger.com Escape Puzzles, leading license line-up, and GraviTrax’s natural phenomenon 2021 will see Ravensburger launch over 200 new products, building on a portfolio that has delivered strong growth throughout the last year. New additions to the award-winning GraviTrax interactive track system will continue to provide …
Read More »John Lewis goes traditional with this year’s Top 10 toys for Christmas list
John Lewis has seen sales of its wooden toys increase 21 per cent this year, noting that parents have made a conscious move towards buying more educational games and books for their children. Harry Boughton, toy buyer at John Lewis has stated that the retailer is seeing a ‘move away …
Read More »Ravensburger lines up TV, digital and experiential launch campaign for GraviTrax
The firm has enlisted Norton PR to help drive awareness through fully integrated marketing spanning events, experiential, partnership initiatives and TV and digital campaigning for the launch.
Read More »Ravensburger to diversify further from puzzles and games in coming years as GraviTrax is billed a Christmas top-seller
GraviTrax is to be the first of many new toys Ravensburger plans to launch to market over the next few years, each utilising the STEM concept to target new audiences.
Read More »