Tag Archives: Good Play Guide

International expansion plans drive brand refresh at Good Toy Guide

Due to rapid expansion and international growth, Good Toy Guide is redefining its communication strategies for the brands and sub-brands within its portfolio.  Specialising in supporting businesses operating in the children’s space with research, consultancy and brand support activities, the Good Toy Guide’s two principle brands, FUNdamentally Children and Dr …

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Simba Smoby Toys UK partners with Dr Gummer’s Good Play Guide for Christmas campaign

The team at Simba Smoby Toys UK has collaborated with the Good Play Guide, in a pre-Christmas drive to promote the play value of its Smoby and AquaPlay lines. The campaign, which launched in November and continues into December, involves unbiased first-hand reviews and commentary from experts in the field …

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Arckit receives the first ever STEAM Stamp of Approval from The Toy Association and Good Play Guide

The Dublin-based toy company, Arckit has earned the industry’s first STEAM Stamp of Approval accreditation, courtesy of The Toy Association and The Good Play Guide, for both its Arckit GO Eco and Coastal Living construction kits. Having been put through a rigorous series of testing at the hands of trained …

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Good Play Guide readies for international expansion with 2021 restructure

The Good Play Guide is readying itself for international expansion across the US through a restructure of the business that includes new appointments across key business areas of the firm. Nicola Jenkins has joined the group as head of the Good App Guide, one of the most popular sections of …

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Book of Beasties awarded Good Toy Guide stamp of approval for raising mental health awareness among children

Book of Beasties, a mental wellness card game created by an independent team of developers, has been awarded a much sought after accolade from Dr Gummer’s Play Guide and its Good Toy Guide expert testers. The game is now one among the first to focus on mental wellness to be …

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