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The iconic trans-Atlantic toy retailer, FAO Schwarz is growing its global licensing activity thanks to a new agreement with Global Icons that will look to build brand licensing collaborations across experiential, fashion, food and drink, and infant markets. FAO Schwarz is the world-renowned 150 year old toy store that recently …
Read More »Global Icons embarks on new licensing programme for collectables toy line, Cupcake Surprise
The line has already been a hit among the collectables market, offering kids a two-in-one collectable doll and a sweet surprise packaged with one of six decadent scents.
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