Tag Archives: Giraffe Insights

Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

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Giraffe Insights appoints Lucy Irving as its new Insights Manager

The kids, youth and family specialist research agency, Giraffe Insights, has bolstered its team of experts with the appointment of Lucy Irving as its new Insight Manager. Irving brings with her a wealth of research experience in media content development and kids’ research, having worked with brands such as the …

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Kids, youth and family research unit Giraffe Insights awarded 2020 Confirmit Achievement

The kids, youth, and family specialist research agency, Giraffe Insights, has been awarded a 2020 Confirmit Achievement in Insight and Research Award in the Project and Innovation category in recognition of the firm’s success in market research and insight practices. Giraffe Insights is known for conducting research for brands across …

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Generation Media celebrates new home and brand refresh as it ‘plans for further expansion’

Generation Media has moved into a new home and detailed an exciting brand refresh, as part of its ongoing plans for expansion of both Generation Media and Giraffe Insights. As the agency continues its mission to deliver the best to its customers in terms of client service and business return, …

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