Tag Archives: Gary Pope

Kids Industries marks 20th birthday with brand update and Global Family Conference launch

In celebration of its coming-of-age 20th birthday and to reflect its continual evolution, family-focused marketing agency Kids Industries (KI) has today announced a brand update, to simply KI.  The name update for the established leader for insight, strategy and creative in the family market, whose clients include the likes of …

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Kids Industries partners with LHB Illustrations to support Ukrainian child refugees

Family-focused marketing agency Kids Industries (KI) has today announced a partnership with Laura Helen Brown from LHB Illustrations – founder of the My Emotions Activity Book – which, with support from leading online document printer Doxdirect.com, will be now be made available to the 3,750,000 Ukrainian children who have been …

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Kids Industries bolsters team with new hires

Family-focused marketing agency Kids Industries (KI) has today announced a raft of new appointments, including the hire of Dennis Publishing’s Research Manager, Carlene Wilson. The hire of four new appointments comes off the back of the firm winning several new accounts at the end of 2021 – including Amazon Kids+. …

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Opinion I Gary Pope on why Christmas will never be the same again

Matchbox’s Race and Chase has always been my seminal Christmas present. I still marvel at how the Big Man got it down the chimney. Our fireplace was blocked up and we had a portable Calor Gas heater in the living room – it was the 1970s after all! Things were …

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Kids Industries CEO Gary Pope appointed as Products of Change children’s ambassador

Kids Industries’s co-founder and CEO Gary Pope has been appointed as the children’s ambassador for Products of Change, the global educational hub and membership organisation driving sustainable change within the consumer products sector and beyond. Kids Industries is the only full-service marketing agency that specialises in the family market. Products …

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Kids Industries’ Gary Pope on the importance of play – yes, even if it’s virtual

“I could tell you that the explosion of gaming in the hearts, minds and wallets of our children is because of technical advancement, because of wonderful narrative and compelling characters, because of the nefarious arts of marketing, or because of the addictive nature of the soon to be banned loot …

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Opinion | Value Added Tact: The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …

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Children’s marketing rivals join forces to launch podcast series Kids Market Insight

For the first time in their respective careers, industry experts specialising in marketing to kids have joined forces to launch a new podcast called Kids Market Insight. Co-hosted by Kids Industries CEO and co-founder, Gary Pope, managing director of Sherbert Research, Nicki Karet, and chief strategy officer at KidsKnowBest, Peter …

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Kids Industries continues ambitious growth plans with new business director and brand refresh

Kids Industries, a leading marketing agency specialising in the family market, is forging ahead with its ambitious growth plans that sees the appointment of Mary Brannan to the role of business director. The move coincides with a brand refresh across KI’s website and digital channels, and follows a successful year …

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OPINION: Play ja vu – Why DreamToys 2020’s ‘slow play’ message is a real head-scratcher for me

This year’s Dream Toys listing has been a showcase of the innovation and creativity that the toy industry has to offer, and a much welcome and well-needed celebration of its resilience in times of trouble. Why then has this year’s proceedings left Kids Industries’ Gary Pope scratching his head? And …

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