ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
With a universe of toys at his disposal, and the entirety of the children’s entertainment market at his fingertips; you’d assume grandfatherhood was just another day at the office for Gary Grant, founder of the UK toy shop The Entertainer. As any doting grandparent would attest, the role comes with …
Read More »The Entertainer relaunches The Big Toy Rehoming as year-round campaign
The high street toy retailer, The Entertainer has relaunched its Big Toy Rehoming campaign in partnership with The Salvation Army, as a year-round initiative hosted across all of its UK stores. The move marks a step change for the family-owned toy shop who has to date seen major success with …
Read More »The Entertainer extends its Quiet Hour shopping initiative to run every day across all 171 stores
The family-owned high street toy retailer, The Entertainer, has extended its Quiet Hour initiative to run every day in every one of its 171 stores across the country, in a bid to create a calmer shopping environment for autistic people and shoppers uncomfortable with the hustle and bustle of the …
Read More »The Entertainer opens first branded store in Spain with plans to grow across the region
The family-owned high street toy retailer, The Entertainer has opened its first The Entertainer branded store in Spain, following a rebrand of its Poly store in Valencia. After acquiring the Spanish toy retailer Poly in 2018, The Entertainer has rebranded the Poly store in Valencia with the full brand experience …
Read More »The Entertainer confirms Quiet Hours shopping when its stores re-open on April 12th
With lockdown restrictions easing further and retailers oiling up the door hinges for the nation’s re-opening on April 12th, The Entertainer has made a move to extend its Quiet Hours shopping in a bid to make the return to shops accessible for everyone. For the first week of re-opening, April …
Read More »The Entertainer offers support to kids and families through Play is Never Cancelled campaign
The Entertainer has unveiled its Play is Never Cancelled campaign, a new programme of home-friendly, social activities to keep children occupied and from feeling isolated as the country plots its slow route out of lockdown this year. Following months of lockdown and a year’s worth of social restrictions, research has …
Read More »Early Learning Centre launches content and resource hub for home-schooling parents and carers
The Early Learning Centre has partnered with experts from across the educational sector to launch a new hub of content aimed at helping families throughout the lockdown period. With schools closed for a second time in the fight against the Coronavirus pandemic, and with parents and carers home schooling once …
Read More »Toy sales rocket by 58 per cent on eBay this Black Friday as marketplace cites ‘unprecedented shift to online’
The online marketplace, eBay UK saw toy sales rocket by 58 per cent over this year’s Black Friday period, compared to the same time last year, as housebound shoppers fueled what the platform has cited as ‘an unprecedented shift to online,’ due to the government restrictions throughout lockdown. Among the …
Read More »Early Learning Centre ties up partnership with M&S.com to sell toys online in time for Christmas
M&S.com has signed a new partnership with Early Learning Centre to start selling its toys and products via its online platform in time for the Christmas shopping season. The tie-up with The Entertainer-owned pre-school and baby brand arrives as the second guest brand under M&S’ Never the Same Again programme …
Read More »Gary Grant’s call to UK shoppers: “Don’t leave Christmas shopping to final weeks”
DreamToys and the Toy Retailers Association has issued a call to action of the UK’s consumers to make sure they get their Christmas shopping in early in order to avoid disappointment owing to issues in supply and demand in a year fraught with uncertainty over the impact of the pandemic. …
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