The award-winning toy and game designer, Adam Borton, is a name well-known among some of the industry’s biggest toy companies, from Hasbro to Mookie, via Little Tikes; Borton is a product inventor with a track record for creating some of the top-selling games and toys on the market today. It’s …
Read More »UK licensing agency Brand-Ward eyes toys, games and more for pre-school series Pikwik Pack
The UK-based licensing agency, Brand-Ward, has been tapped to represent Guru Studio’s latest pre-school series, Pikwik Pack across the UK and Ireland, with a focus on consumer products including toys and games. The licensing firm already represents Guru Studio’s True and the Rainbow Kingdom and will now add Pikwik Pack …
Read More »Whirli learning: Selling toys the Whirligig way – inside the UK’s independent ‘make and do’ retailer
A former teacher-turned-coffee shop owner-turned-managing director of the UK’s biggest independent toy retailer outside of a buying group, Whirligig Toys’ Peter Allinson is a champion of the ‘things to make and do’ toy space. ToyNews takes a look at the working parts to find out what makes this toy retailer …
Read More »Cartamundi builds Global R&D Center to ‘centralise vision’ for product innovation
Cartamundi, a leader in the manufacture of games and playing cards, is building a new Global R&D Center in Turnhout to work closely with Cartamundi’s R&D departments around the world. The new center, the firm states, will be ‘crucial for Cartamundi’s strength and digital transformation,’ and will act as the …
Read More »Asmodee to launch PAW Patrol, Pixar, Marvel, and Minions licensed Dobble
Asmodee is launching four new licensed editions of its hit speed observation game Dobble this year thanks to a slew of partnerships with PAW Patrol, Pixar, Marvel, and Minions. Dobble, a game in which players must spot a single matching image between two cards, has grown into a national phenomenon …
Read More »Mindfulness and detoxing through traditional toys will be ‘strong theme for 2021’, says Gibsons
Mindfulness and detoxing from the stress of life and its many digital devices will remain a strong consumer theme as we head into the New Year, according to the UK’s own Gibsons Games who witnessed a 33 per cent increase in puzzles sales across the last year. It’s just one …
Read More »BrainBox Games enters the Wizarding World of Harry Potter in what will be ‘a huge year for the brand’
The popular educational games series, BrainBox is expanding its licensing activity into the Wizarding World with the release of its upcoming BrainBox Harry Potter in May next year. It marks a major development for the Green Board Games team, who has earmarked 2021 as a ‘huge year for the brand.’ …
Read More »Epoch Making Toys sees 2021 as ‘year of huge potential for Super Mario Games’ after initial “resounding success”
EPOCH making toys has earmarked 2021 as a ‘year of huge potential’ for Super Mario Games, as the international toy firm prepares to bolster a range of official Nintendo licensed products launched to UK retail this autumn/winter. Its current portfolio, comprising the Super Mario Balancing Game that challenges players to …
Read More »HABA to build its presence in the UK toy market through Amaroni partnership
The German toy manufacturer, HABA, has revealed its plans to build its presence in the UK toy market, having appointed Amaroni as its British sales distributor for HABA toys and games. The deal will kick in to effect from the end of 2020 onwards. For the past year, Amaroni has …
Read More »Inside the industry: “I’m grateful for what the toy industry has taught me so far”
The obligatory references to the film Big, made by almost everyone outside of the industry who asks what it is we all do, aside, a career in toys is often a fascinating and fulfilling one. It’s peculiar then that it is also a career, that, for many of us, we …
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