ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …
Read More »Popluar Netflix animated TV series Hilda secures two Daytime Emmy Award wins
Silvergate Media has expanded its trophy collection this week, having secured a double win at the 2021 Daytime Emmy Awards for its highly acclaimed Netflix animated TV series, Hilda. During the live streamed ceremony on Friday, Hilda found itself the recipient of the coveted award in the Outstanding Children’s Animated …
Read More »Big Potato lifts the lid on its first ever jigsaw puzzle range featuring cryptic clues
The London-based independent games publisher, Big Potato has made a move for the puzzles market, having lifted the lid on its first jigsaw puzzles range. Launching itself into the market with two new titles, the games company has teased that its inaugural titles in the space – Night At the …
Read More »PlayMonster plans to become top ten UK games manufacturer with Playtime PR
PlayMonster has laid out its ambitions to ‘become one of the top ten games manufacturers in the UK’ through investment in its marketing approach and the appointment of Playtime PR. With a growing portfolio of games for all audiences, PlayMonster Games has enlisted the specialist toys and games agency to …
Read More »University Games appoints new national account manager to build on continued UK growth
The games and puzzles specialist, University Games has appointed a new national accounts manager in the form of Chris Maker as it positions itself for continues growth in the UK market. Maker brings with him over two decades of retail expertise as well as national account experience to the role, …
Read More »Mattel Games feeds demand for ‘active and social gameplay with Crossed Signals
Mattel is continuing to tap into the growing audience for active and social games nights with the launch of Crossed Signals, a fast-paced electronic light and sound matching game that offers players ‘an interactive challenge’ for indoor and outdoor play. The latest title to join the Mattel Games portfolio – …
Read More »Waterstones boss indicates “UK retail boom” following sell-out success of puzzles during pandemic
The boss of the high street book, games, and puzzles retailer, Waterstones has described the UK as ‘going through a retail boom’ as customers choose to spend their money in shops and online, in the wake of foreign travel and with much of the hospitality sector at the mercy of …
Read More »Smart Games scales up best-seller portfolio with new XXL versions of hit games
Smart Games is scaling things up somewhat this season, as the puzzle games specialist details the arrival of new XXL versions of three of its bestselling titles: Jump In’, Squirrels Go Nut’s, and IQ Puzzler Pro. Each XXL version of these popular titles come with extra large pieces and more …
Read More »Preschool series tackling depression and anxiety in kids eyes toys and games with Bulldog Licensing
The BAFTA-winning children’s television production house, Sixteen South has signed Bulldog Licensing as its global licensing agency for Odo, the new preschool series scheduled to premiere on Channel 5’s Milkshake this summer and KiKA later this year. Aimed at kids aged three to five, Odo is designed to teach young …
Read More »Creative Play Awards 2021 now open for entries as the event returns for the 14th year running
The Creative Play Awards 2021 is now open for entries, recognising the best creative toys, games, books, and resources available for young children, and supporting learning through creative play. Despite the challenges of last year, the awards witnessed a record number of entries received in 2020, encouraging high hopes for …
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