ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …
Read More »The May Showcase | Get your products in the ToyNews May showcase
While the chance to party like its 2019 at the annual Toymaster show may be on hold for another year, there’s no reason to miss out on the chance of showcasing all of your latest products to the retailer network thanks to ToyNews’ special May showcase. ToyNews is now putting …
Read More »Global games and puzzles firm YWOW takes on US market with Kraft Heinz line-up
The international games and puzzle company, YWOW Brands has made its big move on the American market with the launch of a new range of Kraft Heinz branded novelty puzzles. The deal was brokered by Kraft Heinz’s exclusive licensing agency, Brand Central, and arrives as YWOW continues to make waves …
Read More »Vivid Goliath strengthens UK toys and games division with Ben Hogg
Vivid Goliath Group has strengthened its UK toys and games division with the appointment of Ben Hogg to the role of marketing manager. Alongside the firm’s wealth of ranges, Hogg will work to build out its expanding strategic and adult gaming sectors. Known for his role with Asmodee UK for …
Read More »University Games promotes Mark Jones and Gemma Lewington following year of ‘unprecedented growth’
The games and puzzles specialist, University Games has promoted two members of its senior management team as the firm positions itself for a successful 2021. The director level moves have seen Mark Jones – who joined the business in 2018 – promoted to the role of sales director, and Gemma …
Read More »Winning Moves lands Top Trumps campaign with McDonald’s Happy Meals
Winning Moves has struck up a new partnership with the fast-food restaurant, McDonald’s for a Top Trumps campaign that will bring the popular family card game to Happy Meal Boxes kicking off this month. Top Trumps packs will now be gifted in Happy Meal Boxes at McDonald’s restaurants across the …
Read More »Homegrown | No monkeying around: The right royal welcome of Laurence King
The next in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews catches up with the British born publishing house Laurence King to talk about its successful move into children’s toys, games, and activity kits, and how …
Read More »Showcase 2021: Gibsons readies planet-friendly puzzles, traditional games, and the play detox
Contact: 020 8661 8866 Web: www.gibsonsgames.co.uk Email: sales@gibsonsgames.co.uk Planet-friendly puzzles, traditional gaming, and a year of detoxing through play Gibsons, the family owned jigsaw puzzle and games company, is ready to start 2021 with a fantastic range of new puzzle designs and even a new licensed family card game. Gibsons’ …
Read More »Ravensburger appoints Adam Sheppard to role of eCommerce Analyst
The UK’s games and puzzles specialist, Ravensburger, has appointed a new eCommerce Analyst in the form of Adam Sheppard. He brings with him a wealth of eCommerce experience. Sheppard previously held a position with Profitero, an eCommerce analytics company specialising in working with brands, manufacturers, and agencies to support growth …
Read More »New school: Award winning toy inventor Adam Borton and the launch of The Toy and Game School
The award-winning toy and game designer, Adam Borton, is a name well-known among some of the industry’s biggest toy companies, from Hasbro to Mookie, via Little Tikes; Borton is a product inventor with a track record for creating some of the top-selling games and toys on the market today. It’s …
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