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Tag Archives: fundamentally children

Fundamentally Children launches the Christmas Good Toy Guide 2019

Around 65,000 printed copies of the Christmas Good Toy Guide are set to be distributed across the UK over the coming weeks, via three channels, including The Sunday Times, NCT, and the Good Toy Guide testing network. This year’s distribution shows a 1300 per cent increase on the 5,000 distributed …

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Fundamentally Children celebrates five years with £5,000 services giveaway

Fundamentally Children is celebrating its fifth birthday by offering one lucky company the chance to win £5,000 worth of its services. Established in 2014, Fundamentally Children has grown from a start-up encompassing the Good Toy and App Guides and consultancy services, to being a multi-disciplinary agency providing brand-building services to …

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Toy and Game Conference 2019: Toy makers chase the billion dollar franchise, but retail leans on smaller companies

It was conflicting but not altogether left-field views that made up the discussion around the ‘State of Play’ between toy design, marketing and retail at last week’s Toy and Game Design Conference, as industry polars met on stage to talk about the ever-shifting dynamic. Fundamentally Children’s Dr Amanda Gummer chaired …

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Fundamentally Children expands team with industry’s own Tracey Devine-Tyley

Fundamentally Children has strengthened its front line by signing Tracey Devine-Tyley to its expanding squad, welcoming the toy industry expert to the role of head of sales and marketing. Life-long Liverpool fan, Devine-Tyley boasts an illustrious career in the toy industry, having served with both Rubies and KD. She will …

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Epoch’s Sylvanian Families to tour UK’s summer festivals with Good Toy Zone

Epoch Making Toys is taking Sylvanian Families to three UK festivals this summer, all as part of Fundamentally Children’s touring Good Toy Zone this year. The firm will be hitting Chelmsford’s 3Foot People Festival this week, before taking to The Great British Food Festival at Knebworth House in Hertfordshire this …

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Craft Buddy’s Crystal Art Card Kits receive Good Toy Guide recommendation

The expert team at Fundamentally Children, founded by child development psychologist, Dr. Amanda Gummer, has endorsed Craft Buddy’s Crystal Art Card kits, adding the range to the recommended products in its Good Toy Guide. Described as ‘painting by numbers with the added sparkle of crystals,’ the therapeutic benefits of Craft …

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Geomag, Epoch and Kids@Play among brands joining Good Toy Zone’s summer tour of UK

Geomag, Epoch, Kids@Play, TOMY and Learning Resources will each be joining Fundamentally Children’s Good Toy Zone this summer, as it hits the road for a UK tour of family consumer events. To kick off the summer of activity, the Good Toy Zone will be heading to three unique events – …

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Fundamentally Children explores ‘digital divide’ between kids and grandparents

A new piece of research into toys and play habits and exploring the ‘digital divide’ by Fundamentally Children’s Dr Amanda Gummer and Anna Taylor, has been published by the International Toy Research Association. The paper, Connected Grandparents: Are Smart Toys the Future of Intergenerational Play? combines qualitative and quantitative research …

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The Entertainer builds Fundamentally Children partnership with Balancing Play Campaign

Building on its existing relationship with Fundamentally Children, The Entertainer is now supporting the company’s Balancing Play Campaign. The multi-faceted campaign will launch in May 2019 and is designed to promote healthy play, provide expert advice for parents to make informed choices about play, and promote ‘Good Toys’ and the …

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The Good Toy Guide partners with Scandinavian Toy Institute in latest expansion

The Good Toy Guide is joining forces with the Scandinavian Toy Institute to bring its Good Toy certification and brand support to toy makers across the region. The new partnership will enable toy manufacturers to gain the Scandinavian body’s certification if their products carry documented play and learning values. An …

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