ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The collectable stickers and trading card specialist, Panini, has detailed the launch of its new line of official Fortnite trading cards, scheduled to land at retail this week. The new range has been developed in partnership with Epic Games, owners of the Fortnite franchise. The video game drops players on …
Read More »Fortnite named Top Gaining Toy Property of the Year at NPD’s Toy Industry Performance Awards
Fortnite has been named Europe’s Top Gaining Toy Property of the Year by the NPD Group, who announced the video game IP among the winners of its Europe Toy Industry Performance Awards at Spielwarenmesse last night. The winners were revealed at an event held at the International Toy Fair in …
Read More »Hamleys reveals its top ten toys for Christmas
Hamleys has turned to this year’s tech toy line-up to inspire shoppers to part with their Christmas shopping cash this season, unveiled what it predicts to be its top ten toys for the festive period this year. LEGO’s AR infused launch, LEGO Hidden Side tops the bill of this year’s …
Read More »Moose Toys expands Fortnite Battle Royale collections with the Battle Bus
Building on the pop culture phenomenon of the hit video game franchise, Fortnite, Moose Toys is expanding its own licensed toy collection, with the arrival of the Fortnite Battle Bus. The Battle Bus is regarded as the most important vehicle in the game and the centre piece of Moose Toys’ …
Read More »Jazwares unveils world’s first Fortnite RC vehicle at San Diego Comic Con
Jazwares has unveiled the world’s first Fortnite remote control vehicle to fans of the hit video game franchise – and its subsequent toy line – at this year’s San Diego Comic Con. Until now, Jazwares’ toy range had consisted of a cast of six-inch action figures and a piñata llama. …
Read More »LOL Surprise, Fortnite and Boppi the Llama among Argos’ Top Toys for Christmas
We’re still less than half-way towards Christmas and already, Argos has detailed its predicted top toys for the festive season this year, featuring one Booty Shakin’ Llama, a walking Buzz Lightyear and an appearance from LOL Suprise. The list of 12 toys tipped to be the hottest picks this Christmas …
Read More »Zuru teams with celebrity Fortnite gamer Ninja for new X-Shot blaster range
Zuru has detailed the latest growth plans for its blaster IP, Zuru X-Shot by collaborating with the famous gamer and Fortnite player, Ninja. The limited-edition line of X-Shot Ninja dart blasters will launch this autumn. Five custom items will be available in the range, including Stealth, Quick Scope, Turbo Strike, …
Read More »New Fortnite Battle Royale collectables to be unveiled at Birmingham’s Insomnia Gaming Event
A swathe of new mini-figures and play-sets in the Fortnite Battle Royale Collection will be revealed to the public with a Battle Bus “airdrop” experience at the Insomnia Gaming Event in Birmingham this week. Visitors to the Fortnite Battle Royale Collection stand on Friday, April 19th will be the first …
Read More »UK videogame toys and merch drops 24 per cent despite Fortnite success
Despite 2018 being a major year for the both the Fortnite and Overwatch brands in the toy space, NPD data has revealed a drop in UK videogame toy and merchandise sales of nearly 24 per cent year on year. According to the latest statistics from the NPD Group and UKIE, …
Read More »Epic Games, IMG and Panini partner for Fortnite Trading Cards global launch
Over the next few weeks, fans will be able to collect and swap cards based on characters, loading screens and weapons from the hit Battle Royale game.
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