Tag Archives: flair

The collection officially launches at the end of July and will be supported by TV, YouTube Kids pre-roll, kids’ press, an interactive microsite campaign with Tiny Pop, social media outreach and campaign with influencers.

The launch will be supported by a heavyweight marketing plan to retain the brand’s position as one of the UK’s leading boys’ collectables.

The pocket money line entered the NPD listing of new properties at number four and top 15 products in value just one month into launch.

Developed by global master toy partner Playmates, the new range will be distributed across the UK by Flair.

Kylian Mbappe was gifted the mask by teammate Thiago Silva in playful online video.

GP Flair's PJ Masks master toy range won the coveted Best Licensed Toys and Games range.

Following the master toy partner announcement with Giochi Preziosi, Studio 100’s Peter Kleinschmidt is confident that the property is set to grow stronger with the launch of new toys and a second film.

Emmanuelle Cadet will step into the role of head of marketing from Monday 11th September 2017.

The toy firm will now handle the manufacturing, distribution, promotion and marketing for the soon to launch titles. The range of licensed products is planned to launch in Autumn 2018 and will feature figurines, play-sets, role play and feature plush.

The event will take place on August 1st at the Courthouse Hotel’s Movie Suite in London to coincide with screenings across Los Angeles and Melbourne.