Tag Archives: flair

In her new role, Marta Zietkiewicz will work with key brands for the division including PJ Masks, Vampirina, Puppy Dog Pals, Spirit Riding Free and more.

Magali Clouzet and Joanna Richards have both been recognised as assets to the toy firm and handed new responsibilities as brand managers.

“Our Hairdorables launch has been sensational and early indications are really positive with the opening weeks of sales being really strong."

The event was curated in support of the launch of Rise of the Teenage Mutant Ninja Turtles, a new series that hits Nicktoons and Channel 5 from September 22nd this year. It will be followed by a toy range hitting shelves on October 5th.

Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.

The collection officially launches at the end of July and will be supported by TV, YouTube Kids pre-roll, kids’ press, an interactive microsite campaign with Tiny Pop, social media outreach and campaign with influencers.

The launch will be supported by a heavyweight marketing plan to retain the brand’s position as one of the UK’s leading boys’ collectables.

The pocket money line entered the NPD listing of new properties at number four and top 15 products in value just one month into launch.

Developed by global master toy partner Playmates, the new range will be distributed across the UK by Flair.

Kylian Mbappe was gifted the mask by teammate Thiago Silva in playful online video.