ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The new collection is expected to hit stores in summer 2014
Read More »Cartamundi boosts sales and marketing team with industry veterans
Trudi Bishop joins from LeapFrog while Hayley MacLeod boasts experience with Flair, Vivid and The Lagoon Group
Read More »Flair reveals new marketing blitz for Teenage Mutant Ninja Turtles
'What's Under the Shell' campaign kicks off this month and includes TV, PR and experiential activity.
Read More »Flair supports retailers with new Trash Pack campaign
From mid-December retailers will have the chance to book costumes to wear in store to help promote the brand. the costumes will be supplied with with competition and prize packs.
Read More »Flair reveals latest app-based toy Cupets
Toy is a 'cube shaped menagerie of electronic pets' that each comes with a free Cupets app
Read More »Flair and Random House take Tree Fu Tom to the UK’s nurseries
New campaign will encourage nursery children to read and move like the show's hero Tom; Campaign looking to reach ten to 12 thousand children and parents.
Read More »Gadget Show Live @ Christmas confirms 2013 toys exhibitors list
Hasbro, Character Options, Flair, Jumbo, Flying Gadgets and more will all feature at this year's event
Read More »Flair to push GP Tech’s Appen with Tech in the Toybox campaign
Newsletter, MumsNet coverage and a presence at The Gadget Show Live will form part of the activity in the run up to Christmas
Read More »GP Flair using TV ads, events and online takeovers to push Skwooshi
Skwooshi Retailer Roadshow will bring product demonstrations, sampling and competitions to The Entertainer and Smyths stores
Read More »Flair’s Pinkie Cooper kicks off UK-wide Hamleys tour
Firm's fashion brand celebrates launch with activities and catwalk in London's Hamleys.
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