Tag Archives: flair

Flair welcomes back Verity Page

Flair GP has announced the reappointment of Verity Page, in the position of Head of Marketing. Verity Page, née Groom, re-joins the company’s sales and marketing division to build on her six-year history with the firm. She previously held the title of Marketing Manager at Flair, and played a fundamental …

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Active duty: ToyNews’ round-up of the latest outdoor toys

From playhouses to bikes and ride-ons, sand and water play sets to trampolines, outdoor toys experienced a popularity boom during lockdown as families looked for fun ways to keep active, prompting manufacturers to rise to the occasion with innovative new products and fresh spins on old favourites. Any toy that …

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Flair relaunches craft favourite Paper FX

Flair GP is to add to the wave of toys with eco-friendly features with the relaunch of a favourite craft toy, Paper FX, supported by an extensive marketing campaign. DreamToy winner Paper FX enables users to create stylish accessories, gifts and decorations from old magazines, wrapping paper, posters, junk mail and …

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Flair and Aardman sculpt new deal for Plasticine

Flair GP and Aardman have signed a two-year deal to introduce new licensed lines to Flair’s Plasticine collection. The partnership will introduce two of Aardman’s much-loved animated characters to Flair’s popular heritage collection: Shaun the Sheep and Morph. Available from July 2022, these licensed sets aim to offer children hours …

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Flair GP signs Messi!

Flair GP and TigerHead Toys have announced the return of the Messi Training collection to the firm’s portfolio in SS22. The news comes as Flair readies itself for the launch of a plethora of new brands for both SS22 and AW22. Among the new additions are three properties that will …

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“It’s at the forefront of innovation”: Crafting meets social media as Flair launches Let’s Glow Studio

Flair has lifted the lid on a new genre-bending product launch called Let’s Glow Studio, a content creation craft kit that aims to merge the current demand for arts and crafts with the social media content creation space, using a new GlowFabric Technology to bring content to life. The patent-pending …

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Artistic Flair | From Spirograph to Sneak’Artz, Flair talks mixing its mediums in the Arts & Crafts space

Home to some of the most recognisable heritage brands in the arts and crafts sector – namely Spirograph and Plasticine – Flair is a company well-versed in the art of preserving the rich history of cross-generational brands, while pursuing the unique and innovative in a sector that is as much …

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Pigments of the imagination | ToyNews’ guide to the Arts & Crafts sector

Yet another product sector that can truly be heralded as a ‘saviour of sanity’ throughout the pandemic, the Arts & Crafts space is one that has witnessed considerable growth and demand this past year. It stands to reason, of course, as homeschooling parents have been turning to the medium of …

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Dolled up and looking plush: ToyNews’ guide to the latest in the dolls and plush markets

Both staples of the traditional toy sector, the doll and plush markets have seen a year of strong sales and investment among gift-givers, parents, and families looking for long play value and toys that encourage empathy and social development – in a year of social distancing – through nurture and …

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Flair Just Play extends pocket.watch partnership for Kids Diana Show role-play range

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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