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Flair Just Play signs high impact sponsorship deal with Nickelodeon’s Slimefest

Flair Just Play has signed a high impact sponsorship deal with Nickelodeon for this year’s Best of Slimefest show that will place the firm’s Hairdorables front and centre of the show’s coverage next month. The move comes as the latest in Flair’s 2020 marketing drive for the brand. This year’s …

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MadeForMums reveals its Top Christmas Toys 2020 winners

The MadeForMums Top Christmas Toys 2020 winners have been revealed, championing an expansive feast of toys voted the best of the year so far by UK children, families, and experts in the field. Spanning the sectors, names such as Laser Battle Hunters, Hatchimals Pixies Crystal Flyers, Gotta Go Flamingos, and …

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GP Flair launches new website in move to reflect changes in customer habits

GP Flair has unveiled its updated online presence and new look for its company website, a move that reflects the change in the way that visitors engage with Flair over recent years. The firm officially launched www.Flairgp.co.uk last week, bringing with it what it bills as a ‘sleek and modern …

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Kennedy Publishing launches new five-weekly Hairdorables magazine

The popular Flair and Just Play fashion doll line, Hairdorables is making the leap to the children’s magazine market thanks to a new partnership with Kennedy Publishing. Under a new deal, the publishing house will now launch a five-weekly magazine featuring the diverse, fashion-forward characters. Based on the hit toy …

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Flair bolsters portfolio with Power Players master toy line

Flair is powering up its boy’s portfolio in summer 2020 with the addition of the Power Players master toy line. The collection created by Playmates Toys will include action figures, vehicles and role play accessories. Power Players is a new action-comedy animation series created by Zag. The new show shifts …

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Flair’s Meet Leo Messi is ‘dream come true’ moment for nine year old football fan

Flair was busy making the dreams of one nine year old football fan come true last week, sending the lucky competition winner on a trip to Barcelona to meet the football legend, Lionel Messi. Organised in partnership with Tigerhead, Flair’s Meet Leo Messi competition ran as part of the global …

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Flair’s heritage brands recognised among autumn toy awards winners

Flair is celebrating a raft of recognition for the company’s heritage brands in this year’s autumn toy awards announcements. Demonstrating how one of the world’s timeless classic can be adapted to the modern era, Plasticine took top billing in the Creative Play Awards with the Plasticine Movie Maker winning the …

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Flair hosts Hairdorables pop-up experience for lucky fans

Lucky Hairdorables fans were treated to an exclusive pop-up Hairdorables experience this weekend. The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on Saturday, October 12 and was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their …

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Flair bolsters marketing team with double appointment

Flair is reinforcing its marketing team with the appointment of Iulia Toader as marketing manager for the GP Flair boys and  girls toys categories, while Gurpreet Chohan has joined the team as its new product manager. Toader (pictured top left) joined Flair in February after spending the last five years …

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Flair and British Astronaut Helen Sharman reveal winners of Spirograph Young Designer of the Year Awards

The UK distributors of Spirograph, Flair Plc, has revealed the results of its Spirograph Young Designer of the Year Awards at a private event in London on May 29th. The event was marked by the appearance of the first British Astronaut, Helen Sharman CMG OBE who, alongside Flair’s own Nicola …

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