Tag Archives: fisher-price

Licensing nostalgia: Why Mattel is looking to the allure of yesteryear in 2020 and beyond

Whether it’s in the revival of the Masters of the Universe franchise, the ongoing celebrations for the 75th anniversary of Thomas and Friends, or the new waves that its pre-school brand Fisher-Price is making across markets right now, Mattel is well and truly tapping into the nostalgia trend this year. …

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Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …

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Voting is now open for People of Play’s 2020 TAGIE Awards

People of Play – formerly known as Chicago Toy and Game – has unveiled its list of Toy and Game International Excellence awards finalists. Spanning categories such as Toy Inventor of the Year, Game Inventor of the Year and Young Inventor of the Year, the 13th annual TAGIE Awards honours …

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A bountiful Toy of the Year Awards for Mattel ends with four major category wins

Mattel celebrated its most bountiful Toy of the Year Awards – the annual awards ceremony that precedes New York Toy Fair each year – to date, with a total of four wins across Action Figure of the Year, Game of the Year, Infant/toddler toy of the year, and Vehicle of …

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Fisher-Price partners with TOWIE star Lydia Bright for new baby gear collection

Fisher-Price is kicking off the new year with the launch of its Terrazzo Pacific Pebbles baby gear collection, a new range developed in partnership with the former TOWIE star and celebrity mum to be Lydia Bright.  The Terrazzo Baby Gear collection offers a new style of nursery essentials, with an …

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Fisher-Price launches ‘multi-million dollar’ Let’s Be Kids campaign

Fisher-Price has invested a multi-million dollar sum into a new campaign that invites grown-ups to look at the world through children’s eyes with the debut of its Let’s Be Kids initiative. Let’s Be Kids includes a series of video spots that feature a cast of Fisher-Price toys from across the …

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Boppi and Harry Potter LEGO tipped in Tesco’s top ten toys for Christmas

Boppi the booty shaking Llama has topped Tesco’s top ten toys for Christmas list, the supermarket giant’s own prediction of what the best selling toys will be this year. Boppi is joined on the grocer’s list by big hitting items such as the LEGO Hogwarts’ Clock Tower from Harry Potter, …

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Hot Wheels and Barbie still lead Mattel’s Q2 growth as pre-school sees decline

Mattel might still be losing money, but things are looking far from over for the California-based toymaker who recently painted an optimistic picture with for its multi-year turnaround plans with its latest second quarter results. Net sales increased 2 per cent to $860.1 million compared to the $840.7 million in …

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Fisher-Price’s Jumperoo picks up Best Baby Bouncer at Tommy’s Awards

Awards season is upon us, and Fisher-Price has found itself celebrating this summer, having picked up the Best Baby Bouncer for its Jumperoo line, at the UK’s biggest baby and pregnancy awards ceremony, the Tommy’s Awards. With bright colours, lights and sounds to stimulate baby’s visual, auditory, and tactile senses, …

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Fisher-Price sponsors Giovanna Fletcher’s hit parenting podcast Happy Mum, Happy Baby

Fisher-Price is sponsoring the newest series of the successful parenting podcast, Happy Mum Happy Baby, created by the author, influencer and presenter Giovanna Fletcher. After partnering with Fletcher in 2017 and 2018, the relationship continues to Series Four, as the series returns with the promise of an exciting line up …

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