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Hot Wheels and Barbie still lead Mattel’s Q2 growth as pre-school sees decline

Mattel might still be losing money, but things are looking far from over for the California-based toymaker who recently painted an optimistic picture with for its multi-year turnaround plans with its latest second quarter results. Net sales increased 2 per cent to $860.1 million compared to the $840.7 million in …

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Fisher-Price’s Jumperoo picks up Best Baby Bouncer at Tommy’s Awards

Awards season is upon us, and Fisher-Price has found itself celebrating this summer, having picked up the Best Baby Bouncer for its Jumperoo line, at the UK’s biggest baby and pregnancy awards ceremony, the Tommy’s Awards. With bright colours, lights and sounds to stimulate baby’s visual, auditory, and tactile senses, …

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Fisher-Price sponsors Giovanna Fletcher’s hit parenting podcast Happy Mum, Happy Baby

Fisher-Price is sponsoring the newest series of the successful parenting podcast, Happy Mum Happy Baby, created by the author, influencer and presenter Giovanna Fletcher. After partnering with Fletcher in 2017 and 2018, the relationship continues to Series Four, as the series returns with the promise of an exciting line up …

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Mattel sales buoyed by Barbie, Hot Wheels and Jurassic World as infant declines

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Fisher-Price recalls millions of baby sleeper products

Mattel has put out an urgent recall on millions of its Fisher-Price Rock ‘n Play Sleepers, following reports that linked the product to a number of baby deaths. The recall was announced last Friday by the US Consumer Product Safety Commission. The commission stated that at least 30 infants had …

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