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Fisher-Price recalls millions of baby sleeper products

Mattel has put out an urgent recall on millions of its Fisher-Price Rock ‘n Play Sleepers, following reports that linked the product to a number of baby deaths. The recall was announced last Friday by the US Consumer Product Safety Commission. The commission stated that at least 30 infants had …

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Fisher-Price launches Let Kids be Kids brand campaign

Set in a playroom, the creative shows moments of self-discovery when kids are free to explore their individual interests through play. Each vignette highlights a special milestone such as what they’re interested in or what makes them happy.

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Acamar eyes international toy expansion with Bing

Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys.

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