Tag Archives: fisher-price

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. The new programme is …

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Sashay and play! Fisher-Price debuts RuPaul collectables

Fisher-Price has launched The Little People Collector RuPaul figure pack. Though this best-dressed set has shrunk down the 6’5 icon into 3-inch figurines, Fisher-Price promises that its Little People Collector set “is still guaranteed to provide BIG Queen MamaRu energy and style”.   First introduced in 2019, Little People Collector is …

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Fisher-Price joins forces with Family Action for ECD initiative

Fisher-Price and Family Action have joined forces to launch a charitable partnership and programme of parent and child-focused activities to help alleviate the impact of the Covid-19 pandemic on 0 to 5-year-olds’ early years learning and development. The year-long initiative will comprise a range of activities and resources focused on …

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Dolu brings licensed Mattel ranges to the UK

After working in partnership with Mattel for the past six years in other territories, Dolu has confirmed that this year it will be supplying licensed toys, including Barbie, Fisher Price and Hot Wheels-branded products, to the UK market. The new items, all available for delivery from the beginning of May, …

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Barbie named 2021 top global toy property of the year

Mattel has announced that Barbie has been named as the 2021 top global toy property of the year for the second consecutive year by global information company The NPD Group. According to data gathered by NPD, Mattel’s Hot Wheels Singles 1/64 Assortment was the 2021 global top-selling toy of the year, while Fisher-Price …

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Mattel details its global toy take back programme Mattel PlayBack

Mattel has detailed a new toy take back programme to enable families to extend the life of their Mattels toys once they are finished playing with them, and save unwanted toys from landfill. The new programme is called Mattel PlayBack and has been designed to recover and reuse materials from …

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Record quarter for Mattel as CEO Ynon Kreiz welcomes “exceptional results reflective of firm’s turnaround”

Mattel has seen first quarter net sales up by 47 per cent year on year in what the toy maker’s chairman and CEO, Ynon Kreiz has called ‘another record quarter for the company’ with “exceptional results” reflective of the firm’s turnaround. This marks Mattel’s third consecutive quarter of growing market …

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New York | Four award wins compound Mattel’s strong 2021 start

Mattel’s salute to the frontline key workers playing their role in helping the world fight the coronavirus pandemic have been paid recognition at this year’s all-virtual Toy of the Year Awards amid a triumphant sweep of four award category wins for the global toy maker. It was the firm’s own …

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Mattel bosses hail Q4 and full year 2020 results ‘best performance in years’

Mattel bosses have hailed the company’s fourth quarter and full year 2020 financial results as ‘its best performance in years,’ having beaten all expectations to see Q4 net sales up ten per cent and full year sales increase by 2 per cent to hit $4,584 million. Sales of the company’s …

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Mattel and Warner Music launch new Fisher-Price album Sooo Sleepy

Mattel’s Fisher-Price has partnered with Warner Music Group’s Arts Music Division to launch a new album for babies and toddlers, titled Sooo Sleepy. The album will feature 13 instrumental songs from across the Fisher-Price music library including original songs, lullaby versions of classical music, and more. It is availabke to …

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