Tag Archives: fisher-price

Fisher-Price to launch extensive toy line for upcoming pre-school series Gus – The Itsy Bitsy Knight

Mattel has entered into a multi-year global licensing agreement with PGS Entertainment to launch a full line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Under the agreement, Mattel and its Fisher-Price brand will develop new figures, play-sets, plush, vehicles and more. …

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Super Mario, Star Wars and Yoto Player: ITV’s This Morning reveals its Top Toys for Christmas 2020

The popular children’s audio and story-telling system, Yoto, has found its place alongside some of the biggest names in children’s toys this year, having been named among the Top Toys for Christmas 2020 as selected by ITV’s This Morning. Toys received top billing on the popular day-time show as presenters …

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LEGO Super Mario and Kindi Kids top Tesco’s top ten toys for Christmas 2020

LEGO Super Mario has done it again,  cracking another retailer’s top ten toys for Christmas 2020, as the supermarket giant, Tesco reveals its own predictions of the wish list winners this year. Alongside the popular Nintendo and LEGO collaborative building set, toy vehicles and play-sets that “entertain children for longer”, …

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Fisher-Price throws open the doors to its virtual museum celebrating 90 years of the pre-school brand

Mattel’s baby and infant pre-school brand, Fisher-Price, is throwing open the virtual doors of its new Fisher-Price Toy Museum, a digital experience showcasing the brand’s 90 years history in creating some of the world’s most iconic products. The specially curated showcase has been dubbed ‘the ultimate trip down memory lane’ …

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LEGO, Disney and Marvel named in Bargain Max’s most in demand toy brands for Christmas 2020

LEGO, Disney, and Marvel have come in at the top three most expected and in-demand toy brands for Christmas, according to the results of a new survey from the online discount toy retailer, Bargain Max. The retailer surveyed more than 2,500 parents ahead of this year’s big festive season to …

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Licensing nostalgia: Why Mattel is looking to the allure of yesteryear in 2020 and beyond

Whether it’s in the revival of the Masters of the Universe franchise, the ongoing celebrations for the 75th anniversary of Thomas and Friends, or the new waves that its pre-school brand Fisher-Price is making across markets right now, Mattel is well and truly tapping into the nostalgia trend this year. …

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Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …

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Voting is now open for People of Play’s 2020 TAGIE Awards

People of Play – formerly known as Chicago Toy and Game – has unveiled its list of Toy and Game International Excellence awards finalists. Spanning categories such as Toy Inventor of the Year, Game Inventor of the Year and Young Inventor of the Year, the 13th annual TAGIE Awards honours …

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A bountiful Toy of the Year Awards for Mattel ends with four major category wins

Mattel celebrated its most bountiful Toy of the Year Awards – the annual awards ceremony that precedes New York Toy Fair each year – to date, with a total of four wins across Action Figure of the Year, Game of the Year, Infant/toddler toy of the year, and Vehicle of …

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Fisher-Price partners with TOWIE star Lydia Bright for new baby gear collection

Fisher-Price is kicking off the new year with the launch of its Terrazzo Pacific Pebbles baby gear collection, a new range developed in partnership with the former TOWIE star and celebrity mum to be Lydia Bright.  The Terrazzo Baby Gear collection offers a new style of nursery essentials, with an …

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