Tag Archives: fireman sam

Costume manufacturer Rubies has announced the continuation of its successful partnership with leading global toy company, Mattel, Inc., with the extension of the Fireman Sam license. The new deal signifies the strong relationship built over the years between Rubies and Mattel, as they look to expand their dress-up portfolio across …

Mattel’s popular pre-school franchise, Fireman Sam, has launched its Modern Day Heroes Campaign in a bid to raise funds for the DEC Coronavirus Appeal by encouraging kids to draw a picture of their favourite hero and post it to social media. The campaign – one that hopes to shine a …

Fireman Sam and Despicable Me are the latest properties to join the popular children’s audio system, Tonies, joining a growing roster of licensed stories that includes The Lion King and The Gruffalo. Based on the BBC children’s TV series, the Fireman Sam Tonie runs for 60 minutes and tells the …

Mattel and Fireman Sam launched a national survey to ask children who their modern day hero was to celebrate the 4th birthday of Prince George.

‘We were overwhelmed by the number of amazing entries we received for the first ever Fireman Sam Golden Helmet Awards,’ says Mattel’s Helen Genia.

The fireman is on the look out for local heroes for the new Golden Helmet Awards, which will encourage children to act out their own adventures and be their own hero.

Fireman Sam: Alien Alert and Bob the Builder: Mega Machines - The Movie are both set to air in 2017.

The two will develop multi-platform content inspired by Mattel’s hit Bob the Builder, Fireman Sam, Little People and Polly Pocket properties.

The campaign will connect with parents by offering information and expertise on fire safety.

The hub will offer episode streaming alongside the chance to purchase related merchandise.