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Mattel and Fireman Sam launched a national survey to ask children who their modern day hero was to celebrate the 4th birthday of Prince George.
Read More »Fireman Sam, Spider-Man and Batman among kids’ favourite heroes
Winners of Fireman Sam Golden Helmet Awards revealed
‘We were overwhelmed by the number of amazing entries we received for the first ever Fireman Sam Golden Helmet Awards,’ says Mattel’s Helen Genia.
Read More »Fireman Sam marks 30th anniversary with real hero awards
The fireman is on the look out for local heroes for the new Golden Helmet Awards, which will encourage children to act out their own adventures and be their own hero.
Read More »Mattel Creations details TV specials for Fireman Sam and Bob the Builder
Fireman Sam: Alien Alert and Bob the Builder: Mega Machines - The Movie are both set to air in 2017.
Read More »Mattel and DHX Media launch new kids’ content partnership
The two will develop multi-platform content inspired by Mattel’s hit Bob the Builder, Fireman Sam, Little People and Polly Pocket properties.
Read More »Fireman Sam fronts Mattel’s month-long fire safety campaign
The campaign will connect with parents by offering information and expertise on fire safety.
Read More »US: Amazon and Mattel create Fireman Sam content hub for kids
The hub will offer episode streaming alongside the chance to purchase related merchandise.
Read More »NUREMBERG 2014: Simba Dickie signs as new European master toy partner for Fireman Sam
Hit Entertainment reveals deal ahead of Nuremberg show.
Read More »MV Sports strikes gold at Right Start Awards with Fireman Sam ride-on
Battery powered fire engine wins Best Wow Factor category
Read More »InspirationWorks readies for Christmas with TV advertising campaigns
Strong TV advertising for Peppa Pig, In the Night Garden and Fireman Sam Electronic Learning Aids commenced this month.
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