Costume manufacturer Rubies has announced the continuation of its successful partnership with leading global toy company, Mattel, Inc., with the extension of the Fireman Sam license. The new deal signifies the strong relationship built over the years between Rubies and Mattel, as they look to expand their dress-up portfolio across …
Read More »Mattel’s Fireman Sam launches Modern Day Heroes Campaign to raise funds for the DEC Coronavirus Appeal
Mattel’s popular pre-school franchise, Fireman Sam, has launched its Modern Day Heroes Campaign in a bid to raise funds for the DEC Coronavirus Appeal by encouraging kids to draw a picture of their favourite hero and post it to social media. The campaign – one that hopes to shine a …
Read More »Fireman Sam and Despicable Me join the Tonies licensed audio content portfolio
Fireman Sam and Despicable Me are the latest properties to join the popular children’s audio system, Tonies, joining a growing roster of licensed stories that includes The Lion King and The Gruffalo. Based on the BBC children’s TV series, the Fireman Sam Tonie runs for 60 minutes and tells the …
Read More »Fireman Sam, Spider-Man and Batman among kids’ favourite heroes
Mattel and Fireman Sam launched a national survey to ask children who their modern day hero was to celebrate the 4th birthday of Prince George.
Read More »Winners of Fireman Sam Golden Helmet Awards revealed
‘We were overwhelmed by the number of amazing entries we received for the first ever Fireman Sam Golden Helmet Awards,’ says Mattel’s Helen Genia.
Read More »Fireman Sam marks 30th anniversary with real hero awards
The fireman is on the look out for local heroes for the new Golden Helmet Awards, which will encourage children to act out their own adventures and be their own hero.
Read More »Mattel Creations details TV specials for Fireman Sam and Bob the Builder
Fireman Sam: Alien Alert and Bob the Builder: Mega Machines - The Movie are both set to air in 2017.
Read More »Mattel and DHX Media launch new kids’ content partnership
The two will develop multi-platform content inspired by Mattel’s hit Bob the Builder, Fireman Sam, Little People and Polly Pocket properties.
Read More »Fireman Sam fronts Mattel’s month-long fire safety campaign
The campaign will connect with parents by offering information and expertise on fire safety.
Read More »US: Amazon and Mattel create Fireman Sam content hub for kids
The hub will offer episode streaming alongside the chance to purchase related merchandise.
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