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Mattel’s Fireman Sam launches Modern Day Heroes Campaign to raise funds for the DEC Coronavirus Appeal

Mattel’s popular pre-school franchise, Fireman Sam, has launched its Modern Day Heroes Campaign in a bid to raise funds for the DEC Coronavirus Appeal by encouraging kids to draw a picture of their favourite hero and post it to social media. The campaign – one that hopes to shine a …

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Fireman Sam and Despicable Me join the Tonies licensed audio content portfolio

Fireman Sam and Despicable Me are the latest properties to join the popular children’s audio system, Tonies, joining a growing roster of licensed stories that includes The Lion King and The Gruffalo. Based on the BBC children’s TV series, the Fireman Sam Tonie runs for 60 minutes and tells the …

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