Tag Archives: Fingerlings

Egmont Publishing has partnered with WowWee to launch the first issue of the official Fingerlings magazine, a new title that hit shelves this week and is based on the hit toy line itself. Fingerlings toys – a line of interactive pets that cling to your finger and respond to touch …

A Baby Shark Fingerling and a range of Baby Shark Play Doh will lead the line-up of toys, games and puzzles based on the property that rocketed to popularity last year when its YouTube video hit 2.4 billion views.

Partnering with WowWee Inc in a new publishing partnership, Egmont is tapping into the huge collectibles trend to bring the world of Fingerlings to the UK magazine market.

Following two consecutive Dream Toys wins with Fingerlings in 2017 and Untamed in 2018, WowWee lines continue to be some of the most sought-after toys in the UK.

The Melbourne-based licensing company has been appointed the Fingerlings sub-agent for Australia and New Zealand with a remit of growing its consumer products activity across the region.

The list features 13 new products geared towards bringing fantasy, technology, construction and discovery to children’s toyboxes.

Together, Penguin Young Readers and DK will create a library of narrative and non-fiction titles based on the best-selling children’s toy property.

Fast-growing international toys and games company TCG is partnering with the toy phenomenon for a new retail line.