Toikido has been named the master toy partner for Netflix’s upcoming feature film, Back to the Outback, an animated adventure following a ragtag group of animals and their daring escape from captivity. With the film scheduled to make its global debut this autumn, Toikido has secured the rights to manufacture …
Read More »Mattel Films and rapper Lil Yachty to co-produce UNO live-action film
Mattel’s best-selling family card game, UNO has landed its own live-action motion picture, the global toy maker has revealed, tapping the Grammy-nominated rapper Lil Yachty to co-produce. The toy maker’s entertainment division, Mattel Films has confirmed that the production will work from a screenplay for an action heist comedy, set …
Read More »How far does TV and film influence board games?
Terminator and Game of Thrones have all inspired board games, taking the property from the big screen and applying it to a humble game. Here, Nicki Gumbrell, sales director at Gibsons, reviews why TV and film has such a huge presence in the sector.
Read More »Spider-Man: Homecoming merch heads to retailers
Items from Hasbro, Mattel, LEGO, Sphero and the Disney Store are launching in retailers across the UK.
Read More »Disney rolls out Guardians of the Galaxy Vol.2 merch
The collection features plush, action figures, mugs, costumes and more.
Read More »Mattel rolls out retail programme for Barbie Video Game Hero film
A new toy line is also on the way to mark the release of the new feature film, which debuts today.
Read More »Sia to star in Hasbro’s My Little Pony film
Sia will also contribute two original songs to the film’s soundtrack.
Read More »Thomas & Friends: The Great Race makes its debut
Taking place at London’s King’s Cross Theatre, celebrity guests including Frankie Bridge and Michelle Heaton all showed up to get a first look of the film.
Read More »Toy wars: how do films affect sales in the toy industry?
Genie Todd, marketing executive at Aardvark Swift Recruitment, looks at how the big screen can sway licensing and toys sales in 2016.
Read More »LEGO reveals new Ghostbusters set
The company released images of its Ecto-1 and Ecto-2 set via Twitter.
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