ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Mattel has unveiled plans to develop its popular micro doll brand, Polly Pocket into a live-action motion picture, partnering with Metro Goldwyn Mayer (MGM) on the family comedy. The pair has brought Lena Dunham’s production company Good Thing Going in on the project. Lily Collins (Emily in Paris) will take …
Read More »Toikido named master toy partner on Netflix’s feature animation Back to the Outback
Toikido has been named the master toy partner for Netflix’s upcoming feature film, Back to the Outback, an animated adventure following a ragtag group of animals and their daring escape from captivity. With the film scheduled to make its global debut this autumn, Toikido has secured the rights to manufacture …
Read More »Disney content and licensing hit hard by Covid-19 but consumer products offer glimmer of hope
Content sales and licensing revenues at the Walt Disney Company have suffered big losses at the hands of the pandemic with dramatic decreases of 56 per cent and an operating income decrease of 78 per cent driven primarily by the closure of theatres, parks and experiences over the course of …
Read More »Spin Master magics up new Wizarding World partnership with Warner Bros. Consumer Products
Spin Master has entered into a global licensing agreement with Warner Bros. Consumer Products to become its new toy licensee for the Wizarding World franchise. Under the partnership, the Toronto-based toy maker will develop Wizardiing World products based on the Harry Potter and Fantastic Beasts franchises. The range will span …
Read More »Charms race: How is tech becoming the lead character in today’s movie toy launches?
Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches
Read More »Hotel Transylvania 3 swoops into number one with $100 million in opening weekend
The Sony animated children’s adventure smashed its weekend rival, Dwayne Johnson’s action pic Skyscraper, which took only $25.5 million.
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