Fiesta Crafts has been “left devastated” this week after thieves targeted the company’s offices in Waltham Abbey on Monday night, taking laptops, Macs, and vital tech equipment. The traditional toy and crafting company had persevered with operations during the UK’s lockdown. Thieves also caused “considerable damage and disruption” to the …
Read More »Pumpkin Projects’ Valeria Miglioli: “Too long we’ve been flooded with toys for a quick sale and no longevity”
Having spent 16 years heading up product development at Fiesta Crafts, Valeria Miglioli has made her return to the scene with a clear cut and defined message to present to the market; that this is an industry that should always strive to be better than what it was before. It’s …
Read More »Rob Trup launches toy shop marketing campaign The Real Store Club
I still remember my first visit, as an excitable four year old, to the now long gone Kendrick’s Toys in Temple Fortune, North London; where, shelf upon shelf, toys towered with the packaged promise of fun. It was a moment that imprinted a memory that would stay with me for …
Read More »The education-focused June issue of ToyNews is ready to read now
The education-focused June edition of ToyNews has arrived and is available to read online, on your iPad, laptop or smart device now. This is a month filled with exclusive reveals, interviews and features. ToyNews is privileged to exclusively unveil the 2019 Connected Play Landscape from the tech toy and play …
Read More »“If you build it, they will come”: Fiesta Craft’s Rob Trup on the retail experience
Retail can be tough at the moment. Customers are stepping less often into shops and their minds progressively retrained by the net sellers to think primarily about online shopping. Even if they do show up, some cheekily use you as a showroom simply to go away and order products on …
Read More »Oi Licensing, the team behind Oi Frog has some seriously loud plans for toys
ToyNews talks to children's author and brains behind the Oi book series Kes Gray and Fiesta Craft's Rob Trup about the brand's plans for the toy space.
Read More »Fiesta Crafts supports Chinese government policy to add creative play to school curriculum
Fiesta representatives Andrew Bacon and Valeria Miglioli were invited to give a speech at the 2018 International Education Exchange Forum, organised by the local government of Heyuan City, China.
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