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Tag Archives: Features

Sponsored Content: PAW Patrol goes prehistoric as Spin Master introduces new Dino Rescue sets

PAW Patrol is going prehistoric! Introducing for the very first time a dino theme to the PAW world. PAW Patrol is ready to jump into Jurassic action and RYDER and Pups have their paws full when a secret Dino World yelps for help! With dinos roaming wild, there’s bound to …

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Sponsored Content: Spin Master powers up DC Batman range with super hero marketing

Leading UK toy company, Spin Master, continues its partnership with Warner Bros. to bring Batman’s adventures to life with innovative toys. As one of the newest toy licensees for the iconic Batman franchise, Spin Master is bringing its unique twist to innovative product including boy’s action figures, remote control vehicles, …

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Edx Education’s Heather Welch: “Educational toys are going to hit a stride like never before”

Until only recently, Edx Education had sold its products through Amazon, an evolution itself of the business it built some 25 years ago sourcing and distributing learning products to schools across the UK. Having found success in the space, and in response to the ongoing demand for such products, the …

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Pumpkin Projects’ Valeria Miglioli: “Too long we’ve been flooded with toys for a quick sale and no longevity”

Having spent 16 years heading up product development at Fiesta Crafts, Valeria Miglioli has made her return to the scene with a clear cut and defined message to present to the market; that this is an industry that should always strive to be better than what it was before. It’s …

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Artist formerly known for prints: Laurence King Publishing is settling into the children’s games sector

From specialist publisher of art and design books, to a top pick of the independent retailers plugging into the ‘make and do’ market, and a growing name in the children’s games and gifts sector, Laurence King’s reputation is a steadily flourishing one. For a company that “stumbled into the children’s …

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Retro Revival: Microskaters on why kids are turning to rollerblading to fight lockdown boredom

With retro-revival all the rage, and kids and youngsters kicking about with very little else to do this past three months, it’s no real surprise that the UK has seen a resurgence in skating. A trend started online, with platforms such as Instagram and TikTok being used to showcase skills …

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Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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Bossing It: “My work to tackle unsafe toys is the most rewarding” – BTHA’s Natasha Crookes

Each month, ToyNews finds an industry bigwig to put through the ringer with a series of prying questions. This month, it’s BTHA’s director of public affairs and communications, Natasha Crookes Firstly, well done on the recent half marathon and money raising (over £2,000) for the ToyTrust. What compelled you to …

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Funko Games: “The future of gaming? Things are going to get weird”

Jay Wheatley, general manager of Funko Games has a simple vision of the future of tabletop gaming as it continues to push boundaries and draw in new audiences, and that’s that things are going to ‘get weird.’ It’s an idea that strikes a particularly sweet chord with the man now …

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The Games and Puzzles April issue of ToyNews is available to read online now

As the Games and Puzzles issue of ToyNews makes its way to readers up and down a country turned on its head by the current COVID-19 pandemic, there’s an old saying I like to turn to in times like these: ‘You don’t know resilience until you’ve put a magazine to …

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