ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
IAmElemental's Julie Kerwin talks to ToyNews about the message behind its all female action figure line and the recent deal with the Jim Henson Company.
Read More »The Greenhouse Effect: Exploring Toy Fair’s indie scene
Each year, London Toy Fair’s Greenhouse Area grows in size, accommodating the toys of tomorrow, today. Robert Hutchins talks to Toy Fair’s Majen Immink about why it remains a key strand to UK toy industry’s DNA.
Read More »Future Proof: The Life and Death of Toys to Life
With LEGO Dimensions and Disney Infinity lost to oblivion and Skylanders on an indefinite hiatus, is the toys to life trend finally dead and buried? Jack Ridsdale investigates the new paradigms taking the genre to the next level.
Read More »Stack to the Future: Building a collectable franchise
Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises
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