Tag Archives: Featured

Future Proof: The Life and Death of Toys to Life

With LEGO Dimensions and Disney Infinity lost to oblivion and Skylanders on an indefinite hiatus, is the toys to life trend finally dead and buried? Jack Ridsdale investigates the new paradigms taking the genre to the next level.

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Stack to the Future: Building a collectable franchise

Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises

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