Tag Archives: Feature

Mindfulness and detoxing through traditional toys will be ‘strong theme for 2021’, says Gibsons

Mindfulness and detoxing from the stress of life and its many digital devices will remain a strong consumer theme as we head into the New Year, according to the UK’s own Gibsons Games who witnessed a 33 per cent increase in puzzles sales across the last year. It’s just one …

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Little Tikes: “Tobi Robot Smartwatch success will see us expand our offering in the tech space”

The New Year and beyond will see pre-school market specialists continue to expand its offering in the tech space, following the record success of the launch of its Tobi Robot Smartwatch this year. The pre-school division of the global MGA Entertainment business has confirmed that its mission to seek to …

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Indie Insight: Carddies calls for UK’s retailers to work better and more closely with the country’s indie businesses

The independent arts & crafts-toy hybrid, Carddies, has called on the UK’s big name retailers to work more closely and better with small, home grown, and independent brands, in its bid to encourage more shelf space for the UK’s creative businesses. The London-based company behind the award-winning range of boxed …

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Melissa & Doug will continue to evaluate licensing as ‘an area of growth for the firm’

The global toy maker, Melissa & Doug has expressed its plans to continue to evaluate licensing “as an area to grow its reach”, as it looks for the right platforms through which to reach more parents and children. The traditional toy specialist hit a major milestone last month when it …

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TakaraTOMY’s American appetite: Why Japan’s leading toy car brand TOMICA is ready for the US

When my video conferencing screen finally flickers into life, a long board room stretches out before me, each seat at the table boxed off by perspex Covid-protection units, each unit occupied by one of Takara TOMY’s C-level executives. Those that aren’t wearing facemasks smile back at me. It’s 8am my …

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The BTHA calls for Government intervention to ease UK ports and ‘save the festive season’

The British Toy and Hobby Association and the British Retail Consortium are calling on the Government to intervene at British ports where congestion caused by Covid and a backlog of PPE has left shipments of toys and gifts unlikely to be delivered in time for Christmas. The BTHA is among …

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Master Moley “will drive major toy lines” in licensing roll-out, but timing will be everything

The new British-made children’s property, Master Moley – that witnessed a successful premiere on WarnerMedia’s Boomerang channel just last month – has been the focus of ‘several proactive approaches from publishing and toy partners’, as the creative team behind it promises to be meticulous in its licensing strategy. Master Moley …

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Interview: Vivid’s Emma Weber – ‘Our responsibility is to represent the world our consumers live in’

With the launch of the Headstart range of Love Diana Fashion Dolls and Far Out Toys Collectables, met with the ongoing success of this year’s launch range of Vet Squad animal dolls and play-sets, Vivid is readying itself for a bumper year in the dolls and play-sets sector in 2021. …

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Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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Epoch Making Toys sees 2021 as ‘year of huge potential for Super Mario Games’ after initial “resounding success”

EPOCH making toys has earmarked 2021 as a ‘year of huge potential’ for Super Mario Games, as the international toy firm prepares to bolster a range of official Nintendo licensed products launched to UK retail this autumn/winter. Its current portfolio, comprising the Super Mario Balancing Game that challenges players to …

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