Tag Archives: Feature

Opinion: The Easterly winds and why there’s plenty to be optimistic about – Steve Reece

This week’s industry opinion comes from Steve Reece, an expert toy and game industry consultant at Kids Brand Insight and Toy Team India. In this latest dose of industry insight, Reece talks us through why there’s still much to be excited about from the toy industry – once all of this blows …

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Matters of the mind: A look at the emerging wellness and mindfulness trend in toys

One of the noticeable trends to have emerged from this year’s Toy Fair season was the growing awareness around wellness, wellbeing, and mindfulness among children. Robert Hutchins takes a look at how the topic is casting off past misconceptions and finding credibility in the children’s sector At the start of last …

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To the victor: Warhammer and it’s march upon the global hobby, retail, and licensing scene

Games Workshop’s Warhammer is massively successful. Seriously. Over the past three years – since the onset of Brexit fell upon us – Warhammer has doubled the size of its business. Last year, it ended £81million in profit. Robert Hutchins talks to senior licensing manager, Zoe Smith about how the franchise …

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Sponsored Post – Aardvark Swift: A Toy Fair retrospective

When visitors result to sitting on the floor of a café, by my estimation, that’s a pretty good barometer of the footfall of a convention. From this account then, Toy Fair 2020 was another successful show for the industry. As an event, it’s one that we here at Aardvark Swift …

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Piecing it all together: From wellbeing to rock ‘n’ roll – how jigsaw puzzling has redefined its own image

It’s indisputable that jigsaw puzzles today aren’t what they used to be. And we can all breathe a sigh of relief for that, because if there was ever a sector in need of a real shot in the arm, it was one such as this. A sector formerly soaked in …

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Brand’s Hatched: Formula One and its race for the toy aisle

If there’s something not many of us were expecting for 2020, it surely has to be that Formula One is looking to speed into the toy aisle with its first official toy line for kids and collectors alike. Upon momentary reflection, however, it actually makes perfect sense. The F1 brand …

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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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The magical mystery toys: Marvin Berglas on the global renaissance of magic

That Marvin’s Magic has detailed a return to its roots some 30 years into serving the magic tricks market with some of the scene’s most enduring products, makes for an interesting narrative for the industry treasure. When it comes to magic, it’s often the best measure to assume there’s very …

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ToyNews and Gameplan Europe partner for the 2020 30 Under 30

ToyNews has partnered with the industry recruitment business, Gameplan Europe, to once again celebrate the rising stars of the toy industry with the launch of the 2020 30 Under 30. Making its return for the 2020 Toy Fair Jan/Feb special issue of ToyNews, the two companies will take the chance …

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Here’s how you can get involved in the ToyNews Toy Fair special issue

ToyNews is accepting editorial for its January/February Toy Fair special issue now. Don’t miss your chance to be a part of the industry’s must read Toy Fair special issue of ToyNews by securing your spot within our extensive London Toy Fair, Nuremberg Toy Fair and Spring Fair coverage today. Work …

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