Tag Archives: Feature

Pumpkin Projects’ Valeria Miglioli: “Too long we’ve been flooded with toys for a quick sale and no longevity”

Having spent 16 years heading up product development at Fiesta Crafts, Valeria Miglioli has made her return to the scene with a clear cut and defined message to present to the market; that this is an industry that should always strive to be better than what it was before. It’s …

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Artist formerly known for prints: Laurence King Publishing is settling into the children’s games sector

From specialist publisher of art and design books, to a top pick of the independent retailers plugging into the ‘make and do’ market, and a growing name in the children’s games and gifts sector, Laurence King’s reputation is a steadily flourishing one. For a company that “stumbled into the children’s …

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Retro Revival: Microskaters on why kids are turning to rollerblading to fight lockdown boredom

With retro-revival all the rage, and kids and youngsters kicking about with very little else to do this past three months, it’s no real surprise that the UK has seen a resurgence in skating. A trend started online, with platforms such as Instagram and TikTok being used to showcase skills …

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Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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Bossing It: “My work to tackle unsafe toys is the most rewarding” – BTHA’s Natasha Crookes

Each month, ToyNews finds an industry bigwig to put through the ringer with a series of prying questions. This month, it’s BTHA’s director of public affairs and communications, Natasha Crookes Firstly, well done on the recent half marathon and money raising (over £2,000) for the ToyTrust. What compelled you to …

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Funko Games: “The future of gaming? Things are going to get weird”

Jay Wheatley, general manager of Funko Games has a simple vision of the future of tabletop gaming as it continues to push boundaries and draw in new audiences, and that’s that things are going to ‘get weird.’ It’s an idea that strikes a particularly sweet chord with the man now …

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The Games and Puzzles April issue of ToyNews is available to read online now

As the Games and Puzzles issue of ToyNews makes its way to readers up and down a country turned on its head by the current COVID-19 pandemic, there’s an old saying I like to turn to in times like these: ‘You don’t know resilience until you’ve put a magazine to …

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White Paper – Kids Industries explores: Children and COVID-19

The following research and White Paper has been conducted and written by Kids Industries, a research, strategy, and creative agency for the children’s and family market in the UK. Kids Industries researcher, Aleksandra Szczerba offers up her insight into the developing COVID-19 situation, and how children are managing in these …

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Sponsored post – Aardvark Swift: The influencer marketing landscape is changing

Influencing shopping habits and purchasing decisions is the core of what retail marketing is all about. Over the last few years, there has been more focus on the role of influencers within marketing strategies.  Whether that be through unboxing videos, reviews or boosted brand visibility across social platforms; the influencer …

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Funko, the pop culture lifestyle, and why 2020 is going to be a game changer for its European business

It’s likely the fact that Funko – in one form or another – can be found in most toy shops on the high street or otherwise today, that the firm’s insistence that ‘it is not a toy company,’ takes some time to comprehend. As the pop culture explosion that Funko …

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