Tag Archives: Feature

Obituary | Licensing industry executive, Bill Burke, 55

The long time licensing industry executive and SVP Marketing and Communications for Licensing International, Bill Burke, passed away suddenly at his home on August 9th, at the age of 55. Prior to joining Licensing International, Bill was SVP Marketing for CBS Consumer Products, where he led Global Marketing (including Retail), …

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Book of Beasties celebrates ‘massive positive response’ to 500 Smiles children’s mental health awareness campaign

The Mental Health Awareness children’s card game, Book of Beasties is celebrating the ‘massively positive response’ to its 500 Smiles Campaign; having delivered more than 300 kits to schools across the UK in support of the mental health of pupils around the country. The success of the campaign, states the …

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Mattel plans to halve its greenhouse gas emissions and hit zero manufacturing waste by 2030

Mattel has detailed new plans to reduce its greenhouse gas emissions by 50 per cent and achieve zero manufacturing waste by 2030 in its 2020 Citizenship Report. The report, published today, features updated Environmental, Social, and Governance strategy and goals, while underscoring the toy maker’s previously announced goal to achieve …

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80% of global toy market ‘still not answering the call for better sustainability,’ says new whitepaper

Despite the increase in awareness and consumer demand for better sustainability within the global toy industry, a startling 81 per cent of the market remains unmoved by the call to improve their commitment to the cause. A new whitepaper produced to support the industry on its quest for sustainability has …

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Autumn Fair will be implementing Covid-19 status checks when doors open this September

Autumn Fair has introduced Covid-19 status checks for all attendees on arrival at the show this year, as it prepares to open its doors for the first time in 18 months since the pandemic hit, this September 5th to 8th. The show’s organiser has also updated its Safe & Secure …

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GP Flair names Julia Cake its new UK Country Manager

Julia Cake has been named the new UK Country Manager of the Surrey-based Flair PLC, following news that Simon Hedge is leaving his role as managing director this week. The former commercial director and manager of Magic Box UK brings with her 20 years of toy experience, having held previous …

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The London Toy Company reveals its first TfL train sets made from recyclable plastic

The London Toy Company has lifted the lid on its venture into new toy categories this year, with the launch of its Transport for London licensed train set and trains, all made from recyclable plastic. The new launch marks the first time that The London Toy Company has entered the …

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Mattel sees Q2 sales hit $1.03bn as EMEA growth outpaces the toy industry

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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Hasbro sees second quarter sales surge 54 per cent amid an “excellent Q2 2021”

Hasbro has seen its second quarter sales surge 54 per cent to $1.32 billion over what has been billed as ‘an excellent quarter’ with increases across its consumer products division and Wizards of the Coast and Digital Gaming segments. Revenues increased 54 per cent versus the second quarter of last …

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Crayola and OceanX | “We’re encouraging partnerships to have a profound impact on supporting our planet”

The global non-profit ocean exploration organisation, OceanX has expressed its hope that its new partnership with the children’s arts and crafts brand, Crayola, will inspire more collaboration between brands and conservation groups. The pair joined forces earlier this month to launch a new range of crafts kits to the US …

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