Tag Archives: Feature

Safer toys, shorter time to market | Managing risks from the earlier stages of development

Sponsored content from API – The Household Goods and Toys Quality Experts Pandemic uncertainty continues to impact industries globally, including the world of toys. While some brands are thriving, many are facing unprecedented disruption caused by qualified workforce reductions, delayed shipments, unsteady demand, and increased pressure to accelerate their time …

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The Toy Project partners with Attic Self Storage on weekly toy collection service for London’s children in need

The London based self-storage company, Attic Self Storage, has partnered with the children’s charity, The Toy Project to run a weekly toy collection service across the UK’s capital to encourage families to donate their unwanted toys to children in need. The initiative has been stoked in a move to offer …

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Toy Shop UK reveals the 2021 Independent Toy Awards Winners

STEAM-inspired play, sustainability, and pop culture licensing have emerged as key themes among the winners of this year’s Independent Toy Awards, revealed this week by the awards’ organiser, Toy Shop UK. The 14th annual iteration of the coveted awards, the ITA have been established in order to showcase what the …

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Obituary | Those Licensing People founder and MD, Russell Dever

The vivacious and engaging founder of licensing agency, Those Licensing People, Russell Dever (aged 62), passed away on 11th August having sadly taken his own life after a long battle with depression. Renowned for his passion in children’s entertainment and content, his affection for the genre led him to found the …

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Mattel debuts new He-Man and The Masters of the Universe toys as first Netflix trailer lands

Mattel has lifted the lid on a new collection of toys and action figures inspired by the new animated Netflix series, He-Man and the Masters of the Universe, a CGI reinvention of the cult classic series that has been developed for a new generation of fans. Detailed in a post …

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YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals

Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising, a new study from Precise TV and Giraffe Insights has revealed. The children, youth, and family research agency has found that twice as many children (70 …

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Fun guys among us | Toikido talks toys, video games, and its incoming fuel for growth

Fresh from welcoming the latest major gaming IP to the fold in the form of the British indie game developer’s multiplayer title, Gang Beasts, there’s a palpable and persistent excitement among the Toikido team right now. This was an outfit that, upon launch last year, promised to turn the toy …

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Licensing Expo Virtual’s On Demand Content goes live ahead of show’s launch next week

The on-demand content surrounding this year’s Licensing Expo Virtual has now gone live, with the show scheduled to take place only one week from now, when it will play host to some 3,000 confirmed digital meetings. Slated to take place from August 24th to 26th and produced in partnership with …

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Disney bolsters its adaptive roleplay and wheelchair cover sets with Star Wars and Marvel lines

Disney has added a new line up of adaptive roleplay kids’ costumes and wheelchair cover set to a range it launched last year, bolstering its inclusive play lines with the addition of costumes inspired by Marvel Studio’s Black Panther, Star Wars: The Mandalorian and a The Mandalorian Wheelchair cover set. …

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The Insights Family | 46% of kids watch their favourite Christmas ad digitally

Children are more likely to form their Christmas and Holiday wish lists through digital marketing this season, as new research from the Insights Family reveals that 46 per cent of kids report seeing their favourite advert on YouTube, social media, websites, or apps rather than on TV. In the latest …

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