Tag Archives: Feature

The London Toy Company reveals its first TfL train sets made from recyclable plastic

The London Toy Company has lifted the lid on its venture into new toy categories this year, with the launch of its Transport for London licensed train set and trains, all made from recyclable plastic. The new launch marks the first time that The London Toy Company has entered the …

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Mattel sees Q2 sales hit $1.03bn as EMEA growth outpaces the toy industry

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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Hasbro sees second quarter sales surge 54 per cent amid an “excellent Q2 2021”

Hasbro has seen its second quarter sales surge 54 per cent to $1.32 billion over what has been billed as ‘an excellent quarter’ with increases across its consumer products division and Wizards of the Coast and Digital Gaming segments. Revenues increased 54 per cent versus the second quarter of last …

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Crayola and OceanX | “We’re encouraging partnerships to have a profound impact on supporting our planet”

The global non-profit ocean exploration organisation, OceanX has expressed its hope that its new partnership with the children’s arts and crafts brand, Crayola, will inspire more collaboration between brands and conservation groups. The pair joined forces earlier this month to launch a new range of crafts kits to the US …

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Natasha Crookes steps down from BTHA role to launch PR and public affairs consultancy

Natasha Crookes, the director of public affairs and communications with the British Toy and Hobby Association, is stepping down from her role this October to set up her own PR and public affairs consultancy. Crookes first joined the BTHA in 2002 as Deputy Toy Fair organiser, taking over the head …

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Obituary | Peter Lockey, co-founder of The Puppet Company

It is with great sadness that ToyNews reports that Peter Lockey, co-founder and director of The Puppet Company, passed away on July 1st 2021, following a six month battle with a brain tumour. Founded by Peter and his wife, Sue, The Puppet Company was established in 2001 with the aim …

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China Shipping Crisis | The Entertainer urges consumers to get their Christmas shopping early

With shipping from China reaching a crisis point that has seen costs skyrocket to all time highs amid a shortage of containers within the global supply chain, the UK’s independent toy retailer, The Entertainer is making its message to the consumer clear. Costs, shortages, and delays have hamstrung companies across …

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Conflicted and terrified | Toy retail and gaming events approach ‘Freedom Day’ with caution and confusion

With Government plans full steam ahead to lift all Covid restrictions on July 19th, despite evidence of rising cases, the discordantly named Freedom Day has left toy and game communities at odds with the change in approach to health and safety this summer. This week has seen major events in …

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Licensing Expo Virtual details ‘most robust educational agenda to date’ ahead of next month’s online event

Retail education, sustainability clinics, and a keynote from senior executives from Warner Bros. Consumer Products make up just a fraction of the agenda for this year’s Licensing Expo Virtual, taking place August 24th to 26th in an online format. Celebrating 40 years… yes, 40, of connecting IP owners with retailers, …

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Watch | Full trailer for Netflix’s final Transformers installment War for Cybertron: Kingdom lands

The full trailer for the third and final part of Netflix’s animated Transformers series, Transformers: War for Cybertron: Kingdom has landed. War for Cybertron: Kingdom introduces a line up of characters from the popular Beast Wars spin-off as the race to locate the missing AllSpark leads Optimus Prime, the Autobots, …

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