Tag Archives: Feature

Q&A: Morgan Weyl, MD of Licensing and Global Development, TOMY International

Offering a range of innovative, high-quality toys and nursery products that kids love and parents ask for by name, TOMY International is on a mission “to make the world smile”. We caught up with the company’s Managing Director of Licensing and Global Development, Morgan Weyl, ahead of Licensing Expo to find …

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WHAT’S IN STORE? I Educational toy retailer Chalkboard

For educational toy shop Chalkboard, “location, location, location” is everything. Situated on Battersea’s Northcote Road, the store is slap-bang in the heart of South London’s Nappy Valley, a place where, according to Chalkboard’s co-owner Chris Songprasert, you “trip over buggies and scooters and dogs” when you go for a walk. …

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EXCLUSIVE: Sambro comes of age

It’s a milestone year for Sambro, with the Bury-based toy company celebrating 25 years in business and growth expected to hit nearly 40 per cent. CEO Paul Blackaby talks to ToyNews about what the next quarter century might bring, and why investing in Gen Z now will pay dividends later …

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EXCLUSIVE: Behind the scenes at Ravensburger

Having kicked off 2022 with a raft of new games and a €4 million investment in crowdfunding platform Gamefound, Ravensburger is on a mission to become “the most trusted gaming brand” on a global scale. ToyNews sat down with Filip Francke and Thomas Bleyer to find out about the company’s …

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EXCLUSIVE: How Golden Bear is turning green

With 20 green initiatives and counting listed on its website, Golden Bear Toys is leading the field when it comes to environmental best practices. In this feature, published in the Spring/Summer issue of ToyNews magazine, MD Barry Hughes explains why “Play today, protect tomorrow” has become the company’s watchword. The …

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Q&A I Maurice Wheeler of We Are Family on why fandoms are fundamental

We all know at least one Thronie, Whovian or Zephead, but it’s not just adults who become super-fans – kids can be brand devotees, too. Maurice Wheeler, CEO of full-service international insights, creative and marketing agency We Are Family, explains why it’s vital to consider fandoms at every step of …

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THE INSIGHTS FAMILY I Kids demanding meaningful interactions with brands

The Insights Family surveys more than 469,040 kids aged 3–18 and 228,800 different parents a year across 22 countries in 6 continents. Its latest report, Making It Matter, highlights changing family dynamics and the importance of organisations taking a “family first” approach. Here, in its latest feature for ToyNews, the company outlines …

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START-UP STORIES: Lola Love Dolls

In the first of a new series honing in on new companies and fresh talent in the toy space, Tessa Clayton chats to West London-based Lola Ogundele, founder of doll brand Lola Love Dolls. What do you do when you can’t find a suitable black doll in the shops for …

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Active duty: ToyNews’ round-up of the latest outdoor toys

From playhouses to bikes and ride-ons, sand and water play sets to trampolines, outdoor toys experienced a popularity boom during lockdown as families looked for fun ways to keep active, prompting manufacturers to rise to the occasion with innovative new products and fresh spins on old favourites. Any toy that …

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ONLINE RETAIL I How monitoring tech can be the key to happy customers

Toys can be the bedrock of a child’s life, particularly on special occasions such as birthdays, when they eagerly await delivery of the latest electronic game. Ensuring goods reach the end user in the same pristine condition that they left the factory is vitally important for any toy manufacturer’s reputation. …

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