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Tag Archives: Feature

Brand’s Hatched: Formula One and its race for the toy aisle

If there’s something not many of us were expecting for 2020, it surely has to be that Formula One is looking to speed into the toy aisle with its first official toy line for kids and collectors alike. Upon momentary reflection, however, it actually makes perfect sense. The F1 brand …

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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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The magical mystery toys: Marvin Berglas on the global renaissance of magic

That Marvin’s Magic has detailed a return to its roots some 30 years into serving the magic tricks market with some of the scene’s most enduring products, makes for an interesting narrative for the industry treasure. When it comes to magic, it’s often the best measure to assume there’s very …

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ToyNews and Gameplan Europe partner for the 2020 30 Under 30

ToyNews has partnered with the industry recruitment business, Gameplan Europe, to once again celebrate the rising stars of the toy industry with the launch of the 2020 30 Under 30. Making its return for the 2020 Toy Fair Jan/Feb special issue of ToyNews, the two companies will take the chance …

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Here’s how you can get involved in the ToyNews Toy Fair special issue

ToyNews is accepting editorial for its January/February Toy Fair special issue now. Don’t miss your chance to be a part of the industry’s must read Toy Fair special issue of ToyNews by securing your spot within our extensive London Toy Fair, Nuremberg Toy Fair and Spring Fair coverage today. Work …

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Putting neutral into gear: What’s the toy industry doing for gender inclusivity?

After some 60 years of dominating the fashion doll market with its Barbie brand – not without its fair share of controversies just as much as its successes – Mattel finally drew a firm line in the sand on the topic of gendered play last month, when it launched Creatable …

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Putting the magic into Brighton: “We have to deliver the flipping best customer service we can”

Plucked straight from the cobbled streets of Diagon Alley and landed halfway up Brighton’s Trafalgar St., one of the city’s many centralised shopping destinations, resides Oliver’s Brighton, an olde world trinket store, dedicated to the Wizarding World of Harry Potter franchise. Your guide among its shelves upon shelves of officially …

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Bandai Namco talks plans for a whole new kind of Tori

It was at the height of May that Bandai Namco, the Japanese video games giant, detailed its intention to redefine the ‘toys-to-life’ sector with the announcement of Tori, a new platform that would combine physical toys with mobile app game play. While the UK was preoccupied with the spectacle of …

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A colour of magic: BBC Studios talks Bluey, Hey Duggee, His Dark Materials and Terry Pratchett

It’s with a great sense of betrayal to my own ambitions of a writing career that, sat opposite Rikesh Desai, BBC Studios’ licensing director, I am forced to admit to having read only one book by Terry Pratchett in my lifetime. Of the ‘at least 32 titles’ that the treasured …

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The French connection: How Le Toy Van is getting it right in pre-school

Le Toy Van enjoys that it’s a small company based in the British county of Surrey, but competing on a global scale with some of the biggest names in the toy industry today. Almost 25 years into its gig, it very much plans on keeping things that way. There’s no …

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