Tag Archives: Fashion Dolls

Introducing BFF by Cry Babies, IMC Toys’ first fashion doll range

Leading toy company IMC Toys is entering the fashion dolls market with the launch of BFF by Cry Babies. Making their on-shelf debut from July, the BFFs are ‘grown-up’ versions of IMC’s best-selling nurture doll range, Cry Babies, and offer consumers and retailers a natural transition and extended brand journey. …

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Bratz makes history with groundbreaking Pride collector dolls

MGA Entertainment has announced an all-new Pride Collection inspired by fan-favourite Bratz characters and girlfriends, Roxxi and Nevra. The trailblazing collection – including an exclusive, collectible Bratz two-pack of the first ever fashion doll same-sex couple and an explosive, ready-to-wear fashion capsule collection – was created in collaboration with JimmyPaul, the world-renowned LGBTQ …

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MGA debuts Mermaze Mermaidz colour-changing fashion dolls

MGA Entertainment has announced an all-new line of fashion dolls – Mermaze Mermaidz Colour Change Fashion Dolls – due to make waves at UK retailers from next month (May 2022). The line will allow fans to dive into a new and exciting underwater world, featuring unique character backstories via colourful and expansive …

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MGA expands Rainbow High portfolio with Junior High dolls

MGA Entertainment is expanding its Rainbow High portfolio for spring/summer 2022 with a new range of Junior High dolls (each RRP £26.99). Launching this month (March 2022), the brand-new collection features the original six characters from Rainbow High’s Series 1 range. Favourites Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw …

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START-UP STORIES: Lola Love Dolls

In the first of a new series honing in on new companies and fresh talent in the toy space, Tessa Clayton chats to West London-based Lola Ogundele, founder of doll brand Lola Love Dolls. What do you do when you can’t find a suitable black doll in the shops for …

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Two new ranges join Na! Na! Na! Surprise collection

MGA Entertainment has announced the expansion of its Na! Na! Na! Surprise collection. For spring/summer 2022, Na! Na! Na! Surprise will see two new ranges hit the shelves. Since the brand’s launch in 2019, the fashion doll brand has seen huge success. Na! Na! Na! Surprise was the first ever …

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Introducing Monster High: the Haunt Couture collection

One of the most successful and beloved fashion doll properties of all time, Monster High, is back and fiercer than ever, in the brand-new Haunt Couture collection. Marking the first time Monster High has released new dolls of the iconic characters since 2018, Monster High will release a series of the …

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MGA Entertainment expands Rainbow High portfolio with Pacific Coast range

MGA Entertainment has added the all-new Pacific Coast range to its successful Rainbow High fashion doll portfolio. Launching this February, Pacific Coast will be the first summer-themed collection to join the popular Rainbow High universe. Pacific Coast is “an elite fine arts high school on the U.S. West Coast, where the days are sunny …

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TOY FAIR: Smart Zone launches diverse doll range Ebony’s Circle of Friends

Smart Zone (HK) has announced the launch of a new diverse doll range, available from September 2022. The Ebony’s Circle of Friends doll collection is part of the famous Kenya dolls brand. Established in 1990 to celebrate the many shades of black skin, Kenya paved the way for African American …

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MGA Entertainment answers petition to ‘bring Lalaloopsy back’ with 10th anniversary relaunch

A petition signed by thousands of mothers has been answered by MGA Entertainment, who this week has confirmed the return of its billion dollar doll franchise, Lalaloopsy for a special anniversary release. Marking ten years since the brand’s initial launch, the doll range is being revived with the reintroduction of …

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