ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Farshore has acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide. Since Squishmallows launched in …
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