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Tag Archives: FAO Schwarz

Vicki Marler-Hausen to spearhead marketing plans for FAO Schwarz and Discovery in new Redlands Distribution role

Redlands Distribution has hired Vicki Marler-Hausen of Elmer Marketing to spearhead the marketing and PR for the company’s portfolio of internationally recognised brands, including FAO Schwarz and Discovery. Marler-Hausen will take on the role of marketing consultant in the UK and will liaise closely with Redlands’ CEO Mark Handley and …

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FAO Schwarz is building out a worldwide licensing programme with Global Icons

The iconic trans-Atlantic toy retailer, FAO Schwarz is growing its global licensing activity thanks to a new agreement with Global Icons that will look to build brand licensing collaborations across experiential, fashion, food and drink, and infant markets. FAO Schwarz is the world-renowned 150 year old toy store that recently …

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Schleich sets up major displays in FAO Schwarz

Schleich has further expanded its brand presence in two prestigious department store locations, with new life size lion and tiger displays taking centre stage at FAO Schwarz and Arnotts in Dublin. FAO Schwarz’s long-awaited entry to the European market began on Tuesday, October 22 with the opening of a new …

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Doors open at FAO Schwarz’s first European location in London’s Selfridges

FAO Schwarz – the oldest US toy retailer – has finally opened the doors of its new 22,000 square foot location in London, housing itself within the capital city’s flagship Selfridges. A 157-year-old New York toy shop, FAO Schwarz once upon a time occupied the General Motors Building on Fifth …

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Moose Toys’ exclusive FAO Schwarz event sees Goo Goo Galaxy sell out in two hours

An exclusive launch event held at New York’s flagship FAO Schwarz toy shop for Moose Toys’ newest collectable line has been hailed a success, in which the new DIY slime toys sold out ‘within a matter of hours,’ according to reports from the store. Moose Toys is looking to maintain …

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Sales boom for Marvin’s Magic as the entertainment “sees global renaissance”

Sales at the 30 year old entertainment and magic specialist, Marvin’s Magic are reportedly ‘booming,’ this year on an international scale, thanks to what owner Marvin Berglas has put down to “a renaissance for magic.” Berglas – who also occupies the title of vice president of The Magic Circle – …

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