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The British toy store would lease about 30,000 square feet at SL Green's 2 Herald Square, according to the Commercial Observer.
Read More »Hamleys closes in on 15 year lease in New York
FAO Schwartz confirms return to New York as toy shop plans global brand revival
The toy store, known for its interactive in-store entertainment, like the giant piano made iconic by the film, Big, is opening up a new shop in Rockefeller Plaza, in time for the Christmas shopping season.
Read More »FAO Schwarz reopens in New York while Target and Walmart ‘beef up’ toy offering in wake of Toys R Us
Walmart and Target have outlined their plans to 'go big' with the toy market this year and FAO Schwartz will reopen in Manhattan this November.
Read More »‘You can’t have an experience in the toy space without storytelling from TV, movies or digital,’ says LIMA Licensing panel
This was the upshot of a recent panel session held at Las Vegas’ Licensing Expo in which FAO Schwartz, Amazon and research analysts Jeffries offered their insight into the future of the toy industry.
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