ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Vivid is shifting its focus from traditional kids’ TV advertising to include parent targeted campaigns on social media platforms including Facebook, Instagram, and a new TikTok campaign devised in partnership with KidsKnowBest and Norton PR. The new focus will support its growing range of titles within its games portfolio, spanning …
Read More »Toyologist teams with McCann Central PR and Facebook to host Covid Christmas webinar
Toyologist, Peter Jenkinson has partnered with the team at McCann Central PR and Facebook to launch a free to view webinar exploring just what Christmas is going to look like for shoppers and the toy industry this year. Called A Covid Christmas, the webinar goes live today at 12.30pm. “It’s …
Read More »Marvin’s Magic broadcasts daily magic shows for kids via Facebook Live
Marvin’s Magic has moved its jaw-dropping showmanship into the world of online entertainment, providing kids and magic fans with a daily dose of magic broadcast via its Facebook Live page. Designed as a means to offer entertainment, and a bit of light relief from the gloom surrounding the ongoing COVID-19 …
Read More »Orchard Toys’ Free Parts and Replacement Service raises public praise following national media coverage
Since its coverage in The Metro, the company’s Facebook page has seen a 50 per cent increase in followers and a stark surge in likes, comments and shares.
Read More »LEGO ramps up digital engagement with Facebook Messenger Chat Bot, Ralph
The concept has been designed to help shoppers chose the ideal LEGO gift via Messenger and News Feed Ads, as part of the LEGO Group’s broader Christmas campaign, Give the Gift of Imagination.
Read More »Hasbro’s Battleship comes to Facebook Messenger
More than 1.3 billion Messenger users can now challenge each other and instantly play the board game against friends on their mobile phone.
Read More »Re:Creation sees demand for Feisty Pets ‘skyrocket’ after Facebook video goes viral
A video uploaded to the social media platform has garnered over 39 million views and one million shares, driving fans to source the Feisty Pet, the star of the video.
Read More »Facebook takes on YouTube and TV with revamped Watch hub
Watch will allow users to discover videos from outside of their feed, create watchlists and present an easier way to follow shows created by artists, brands and publishers.
Read More »US: Peaceable Kingdom launches Facebook Live sessions on child development
Called Peaceable Perspectives, the series will feature influential experts in the field of social emotional development to highlight issues including empathy, anxiety, bullying prevention, kindness, resilience and play.
Read More »US: Fake Smyths Toys Facebook page targets unsuspecting shoppers
The Facebook page is offering a competition to win a fake $300 gift card.
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