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Vivid shifts focus from traditional TV advertising with new social campaigns spanning Instagram, TikTok and YouTube

Vivid is shifting its focus from traditional kids’ TV advertising to include parent targeted campaigns on social media platforms including Facebook, Instagram, and a new TikTok campaign devised in partnership with KidsKnowBest and Norton PR. The new focus will support its growing range of titles within its games portfolio, spanning …

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Toyologist teams with McCann Central PR and Facebook to host Covid Christmas webinar

Toyologist, Peter Jenkinson has partnered with the team at McCann Central PR and Facebook to launch a free to view webinar exploring just what Christmas is going to look like for shoppers and the toy industry this year. Called A Covid Christmas, the webinar goes live today at 12.30pm. “It’s …

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Marvin’s Magic broadcasts daily magic shows for kids via Facebook Live

Marvin’s Magic has moved its jaw-dropping showmanship into the world of online entertainment, providing kids and magic fans with a daily dose of magic broadcast via its Facebook Live page. Designed as a means to offer entertainment, and a bit of light relief from the gloom surrounding the ongoing COVID-19 …

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