ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Now that we can plan for the challenges coming out of the pandemic, suggests Kids Brand Insights’ Steve Reece, there is no reason for 2021 not to be a successful year for the toy and licensing industries. The good news among all that is happening now is that humans adapt. …
Read More »Just Play to build extensive licensing portfolio around Hairdorables dolls brand
Just Play’s popular collectable doll brand, Hairdorables is making a move for the licensing space, tapping Evolution USA as its licensing agency charged with building a portfolio of consumer products around the toy IP. The brand is targeted to girls aged five to nine and was recognised as the fastest …
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