Now that we can plan for the challenges coming out of the pandemic, suggests Kids Brand Insights’ Steve Reece, there is no reason for 2021 not to be a successful year for the toy and licensing industries. The good news among all that is happening now is that humans adapt. …
Read More »Just Play to build extensive licensing portfolio around Hairdorables dolls brand
Just Play’s popular collectable doll brand, Hairdorables is making a move for the licensing space, tapping Evolution USA as its licensing agency charged with building a portfolio of consumer products around the toy IP. The brand is targeted to girls aged five to nine and was recognised as the fastest …
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