Tag Archives: European Space Agency

Barbie defies gravity: iconic doll enjoys “space” flight to encourage girls into STEM careers

Mattel’s Barbie is partnering with the European Space Agency (ESA) and its only active European female astronaut Samantha Cristoforetti to celebrate ‘Women in Space’ and inspire girls everywhere to see the STEM field as a viable career option. The collaboration sees Samantha’s doll sent on a Zero-G flight and educational …

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Mattel partners with the European Space Agency for Samantha Cristoforetti astronaut Barbie

Mattel has created a new Barbie in the likeness of the European Space Agency’s only active woman astronaut, Samantha Cristoforetti, as part of the company’s own mission to encourage young girls into STEM subjects. The collaboration with ESA is part of Mattel’s aim to bridge the Dream Gap, a campaign …

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