ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The European fan-focused merchandise specialist, Abysse Corp has acquired the UK posters and fan merchandise specialist, GB eye in a multi-million pound deal. The move will combine Abysse Corp’s global presence with GB eye’s extensive local production, manufacturing expertise, and market knowledge, while strengthening the goal to create ‘the best …
Read More »Sweden’s Micki acquires Rubens Barn to boost educational and sustainable doll offering across Europe
The Swedish toy outfit Micki Leksaker, has acquired the organic doll brand Rubens Barn in a move to strengthen its Europe-wide offering of educational and sustainably-focused children’s products. Micki has outlined its intentions to grow its dolls category portfolio as it prepares to complete the acquisition of the Sweden-born doll …
Read More »The LEGO Group joins the European Commission’s Green Consumption Pledge pilot initiative
The LEGO Group has become one of the first companies to sign up to the European Commission’s new Green Consumption Pledge pilot initiative as what the firm has said is a reinforcement of its own commitment to lowering its carbon footprint. The Green Consumption Pledge was detailed at a virtual …
Read More »Moose Toys partners with Asmodee in France to grow European operations
This alliance will enable Moose to expand the reach of new and existing brands in the region, creating a foothold for the brand through the games publisher and toy distribution specialist.
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