Tag Archives: ethics

Opinion | Value Added Tact: The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …

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Wooden toy maker Sawdust and Rainbows commits to Just One Tree partnership

The Northern Irish indoor wooden climbing frame maker, Sawdust and Rainbows, has detailed a new partnership with Just One Tree as the firm looks to strengthen its efforts towards the sustainability movement sweeping the globe. Under the new partnership, Sawdust and Rainbows will now plant a tree for every sale …

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