ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …
Read More »Wicked Cool Toys joins eSports movement with LAMO universe launch
Wicked Cool Toys was looking to set a new precedent in video gaming culture’s vastly expanding world of esports when it previewed the LAMO universe at this year’s New York Toy Fair as one of the first toy company to spot the opportunity in the growing entertainment sector. The LAMO …
Read More »Panini is the first collectables and trading card brand to enter esports arena
The collectables company struck a one year deal with CompLexity Gaming in late January in an agreement that includes trading cards and posters for the esports franchise, as well as the launch of a Panini Twitch channel managed by the team.
Read More »Read the June issue of ToyNews online
Dive into the world of tabletop gaming in our extensive look at UK Games Expo and an in-depth look at the board gaming scene.
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